With 100 years of tradition, success upon success, but too many different looks in over 120 countries. Triumph was faced with the challenge of developing a new, more consistent look and reinventing the brand as an international fashion label. Working with the new brand identity we launched a set of POS collateral as well as some large shop-in-shop systems and in store concessions.

For this branded space, we introduced simple branding blacks and display to highlight the product giving a softer look at retail. The new brand and logo still incorporates the red and crown from the old logo but the overall look is more feminine which is more aligned to the Triumph brand and product.

The Triumph brand is synonymous with great quality-lingerie and a focus on design and fit. During the course of the last six years D4R have helped create and implement over 150 permanent shop-in-shop brand wall areas for both Triumph and its sister brand Sloggi.

In this time, we’ve helped develop the European retail look to suit both the UK and Irish markets. We’ve also been instrumental in keeping the brand leading edge in key retail locations throughout the UK. 

D4R not only looks after all logistics from storage and stock control to managing, delivering and installation of all retail display and promotions, but also more recently, we have created and sourced new and updated merchandising display equipment and help design and implement award winning events like Clothes Show Live and Moda Lingerie


  • Branded Space
  • Concession
  • Development
  • Installation