Creating a premium destination for skincare lovers

Whilst already a prominent brand in stores across the world, the luxury skincare brand, EVE LOM, was given the opportunity to launch its first branded counter in the iconic high-end retailer, Flannels. Following D4R’s close relationship with Flannels and our extensive experience supporting brands new to the retailer, we were introduced to EVE LOM to help deliver an exciting new counter at the Liverpool location.

Concept Direction
Technical Development
Client Service Support
Project Management


The client called for a premium skincare destination that would allow the brand to showcase its sophisticated product range and further strengthen its relationship with customers of skincare and beauty in the UK. With the overall aim to provide a luxury shopping experience, we were entrusted with creating a skincare counter that embodies “The fountain of EVE, in the garden of LOM”.

The fountain of EVE, in the garden of LOM
Retail Design - shopping counter - luxury skincare brand, EVE LOM
Retail Design - shopping counter - luxury skincare brand, EVE LOM


Contrasting the predominantly dark interior of Flannels’ busy Liverpool beauty hall, Design4Retail designed a sleek beauty counter befitting its luxury retail environment. The brand’s selective yet premium and largely neutral colour palette consists of soft greys, gold – to convey understated opulence – and accents of mossy-green to reflect the garden of LOM and portray the brand’s story. Mimicking fountains and spa-like interiors, delicate marble is a key feature in the design of this skincare counter to capture the brand’s signature look.

Lighting was a very important aspect in the design rationale and included back-lit still-life and beauty imagery, illuminated product displays, and lighting on the underside of the upper level to entice customers to explore the range and discover the products on the lower shelf below. Taking Flannels’ existing furniture into consideration, reflective panelling was applied to the background to complement the counter’s stand, augmenting the illumination properties for a more radiant presentation. In addition, EVE LOM’s unit was completely free dress which allowed for complete design flexibility, with the further benefit of being easily updatable for re-merchandising in the future.


In keeping with EVE LOM’s guidelines and Flannels’ underlying luxe aesthetic, Design4Retail created a skincare counter that was inspirational, aspirational, stood out in the multi-brand retailer, and above all, illustrative of the brand’s ethos!

Retail Design - skincare counter - EVE LOM


Partnering with D4R has been a great experience. They worked very closely with our internal creative team and collaboratively were able to bring our brand vision to life, supporting from the initial concept through to installation. Due to the tight turnaround of the project, their speed to respond with great communication levels offering advice and solutions to challenges were very much appreciated to ensure that we landed the project on time. We look forward to working with D4R in the future on projects & would highly recommend working with them.

Keerpa Patel, Head of Sales UK & IRE, EVE LOM