_ Wild Science Lab

Following our research into the wider marketplace to establish an understanding of the current landscape, our designers curated a cohesive retail strategy which they later transformed into an impactful and comprehensive shop-in-shop concept. To demonstrate the brand’s expertise in naturally-derived skincare, a hero ingredients wall was incorporated to frame the space. Each ingredient is displayed in a glass petri-dish-inspired container to reinforce the scientific aspect of the brand and products, giving customers more transparency over what they are using in their hair and on their skin. The moss wall backdrop creates a tactile and sensory moment, softening the science and paying homage to the products’ naturally-sourced ingredients.

In the foreground sits two play tables dedicated to each sub-brand, ROOT & FRUIT and LEAF & SEED, which are easily recognised by their illuminated motifs. To ensure cohesion within the space, each play table has been topped with a moss print and adorned with varying sizes of coloured plinths for premium product display. Sharing the brand’s story was essential for the founders so customers could learn about their hybrid backgrounds in beauty and healthcare, contributing to the brand’s credibility with the aim of building a stronger relationship between brand and customer.