A momentous occasion for a global brand
D4R supported pioneering tech wellness brand, Therabody, with launching their concession into the prestigious retailer, Harrods, through a premium shop-in-shop that prioritises customer journey, exploration, and education.
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Following the successful delivery of the John Lewis shop-in-shops, Therabody entrusted us to produce a retail execution of the highest standard that complemented their existing global design concept as well as incorporating interactive moments for their customers. The brief was to curate a fully immersive space showcasing Therabody’s full product ecosystem.
An empathetic aesthetic
A core focus for the design of the shop-in-shop was to ensure distinct zonal areas were visible to allow clear separation of each product category. Working with the existing architecture of the allocated space and with constant collaboration with Therabody, the design resulted in two product areas, connected by a central experiential zone. The products are grouped into ‘Wellness’, ‘Performance’ and ‘Beauty’ spaces which encompass products from the pain management, performance enhancement, sleep solution and stress relief ranges.
The design of the space follows that of the brand’s existing retail presence to ensure brand consistency and instant recognition for their customers. The chosen material and colour palette not only create a haven for the products to be celebrated but are durable for the anticipated high levels of interaction and handling, as well as pushing the boundaries of inspiring environments.
To elevate the visual appeal, the shop-in-shop incorporates graphic, digital, and lighting elements including an illuminated Therabody sign, providing a focal point for the space and allowing consumers to easily identify and locate the brand. The integration of digital touchpoints is present throughout via large digital screens, iPads for personal exploration, and impactful lifestyle visuals adding dimension to the captivating concession.
Beyond the visual landscape, the shop-in-shop is rooted in education. The space nurtures a sense of self-discovery where shoppers can learn and trial the portfolio of Therabody products at their own leisure whilst also having the opportunity to seek expert advice and guidance from the wellness specialists, should they wish.
With the customer journey being at the forefront of the design, we ensured a clear and easily navigable, yet bespoke, shop-in-shop was delivered. The cohesive visual narrative throughout the space leaves a lasting impression for the Therabody and Harrods customers alike.
What entrusted Therabody to work with us for a second time was the successful delivery of the our first project together, a shop-in-shop trio that we implemented in select John Lewis locations across the country.
Read more about how we showcased Therabody’s growing product suite of world-leading wellness solutions here!