Branded Space
_ Stanley x Go Outdoors
#BUILTFORLIFE
With an impressive 100+ year history, Stanley has continued to expand on their extensive range of products. Looking to aid their collection, they approached D4R to deliver a permanent shop-in-shop solution within Go Outdoors’ largest store in York.
_Concept design
_2D Design
_Artworking
_3D Design
_Spatial Design
_Development Design
_Client Service Support
_Project Management
_Production
_Prototyping
_Idea_
On the go, searching for adventure and enjoying moments, Stanley sought a recognisable benchmark for their products. With the key focus on creating a shop-in-shop that spoke for itself and would capture attention within the category.
With hope to to scale, modify and adapt the concept for various solutions, inclusive across retailer estates and in line with seasonal campaigns, we created a modular toolkit that elevated solutions for product displays and allowed for effective merchandising. From the iconic ‘quencher tumbler’ to their functional camping series, we were able to showcase their extensive range of products.
Flip your thirst
_Insight_
Starting the project with thorough research into their existing executions, we distinguished Stanley’s current retail identity and highlighted the significant features. While adhering to these brand guidelines, we upheld consistency and reimagined the Go Outdoors space with a premium yet simplified approach.
Through enhancing their brand colours and assets, the stories and distinctive nature of the products shone in all their brilliance. Creating contrast to their broad collection, dark wood flooring and ash grey fixtures acted as contemporary backdrop for the brand. By additionally employing magnetic point-of-sale callouts we established a interchangeable visual solution that celebrated the versatility and high-spec features that the brand has to offer.
Centre of stage, between two large, branded shelf fins, stood a functional ‘hydration station’. Reimagined with an exquisite rose quartz display, the feature subtly nodded towards their most mesmerising and admired colourway of the Stanley Quencher, promoting the functionality of the offering. To ensure our visions aligned and that the surface matched perfectly, we obtained approval of the colours and materials recommended by one of our Senior Development Designers by sending a variety of samples to Stanley’s HQ in Amsterdam. Ahead of the launch we operated a dry build at our warehouse for functionality and quality checks, later taking the build on the road to York for a collaborative detailed review.
_Realisation_
Bringing the branded space to life, and elevating the hype further, Stanley hired an engraver to reward their most dedicated customers. Sat within a customised desk, each individual was gifted free personalisation with a name or word of their choosing to their Stanley Quencher.
Upon completion, the high-level premium branding and illumination of the space captured customers from the entrance of the store, enabling the product to pop in colour, sit on a pedestal and the consumer to explore an inviting space. Overall, achieving a premium space that disrupts the customer on their journey and increased visibility.
Here for the all-day, everyday.