_ Therabody

We struck upon an initial ‘Mood Direction’ that embodies the wellness aspect of the Therabody brand, which included a natural colour palette that would adhere to the brand’s empathetic nature, and really allow Therabody products to shine in their respective categories. Guided by the brief and our understanding of the brand, our colour and materiality proposal consisted of a harmonious mix of oak slat walls, black matt finishes, foliage, black slatted timber, and grey concrete textures.

We applied this creative direction to a selection of retail systems – from a plinth, event board, product counter and play table, to a base unit, seating, and a central wall display – with each shop-in-shop using a kit of parts tailored to its specific location. Branding elements can be found throughout the spaces, from high-level branding consisting of both illuminated and non-illuminated Therabody logos, to black branded mats and aspirational lifestyle imagery. The incorporation of seating, an event board, digital touchpoints, and product trialling opportunities, among others, creates a customer journey that encourages visitors of the shop-in-shop to fully immerse themselves in the Therabody brand.