Shop-in-Shop
_ Perricone MD
Picking up where nature left off
“Empowering the most discerning consumer to improve their skin from the inside-out & outside-in.”
_Research & Strategy
_Concept Design
_2D/Graphic Design
_Artworking
_3D Design
_Design Intent
_Development Design
_Client Service Support
_Project Management
_Production
_Prototyping
_Installation
_Retail Toolkit
_Idea_
D4R was tasked to create a Global Retail Toolkit; defining the strategic and creative direction for skincare trailblazers, Perricone MD. The goal: elevating the brand’s presence as a voice of authority and reinforcing it as a leader in medically backed skincare.
Disrupting and elevating at retail
_Insight_
Continuing our creative collaboration with The Hut Group and its brands, we were energised to invite consumers into the rich world of Perricone MD, making the brand’s story more accessible, visible, and engaging. We sought to craft a unique retail identity that allows the brand to stand out from the competition while remaining true to the Perricone MD ethos, elevating both the brand and its message within a competitive market.
_Realisation_
Building on a foundation of research and strategy, we crafted a seamless customer experience journey, ensuring consistency across all touchpoints. This involved developing a clear and intuitive hierarchy for brand messaging, ensuring scalability of message across retail. Franchise category introductions, along with regime step-by-step guides served as a targeted response to customer needs and concerns, driving conversion.
With a rich brand history rooted in science and medically backed expertise, Perricone MD exudes luxurious innovation. To highlight this legacy, we focused on the brand’s deeply rich brown palette, an intrinsic element of its iconic packaging. Disrupting and elevating at retail, we incorporated unique materials like frosted acrylic and premium solid surface, beautifully contrasting with the established elemental palette. Halo illumination behind the displays casts a soft glow within the brown materiality, drawing attention and highlighting the product and brand in a visually captivating way. The resulting concept has been visualised across a variety of scenarios, adapting to suit different retail spaces while ensuring a holistic and scalable approach to Perricone MD’s retail presence.
