STORE DEVELOPMENT
_ A.P.C.
Park Street, Borough Market
Attracting over 4.5 million visitors each year, Borough Market is a distinguished 11th century metropolitan landmark which has evolved into a popular destination, welcoming high footfall from consumers who appreciate artisans and their traditional crafts. Not surprisingly, A.P.C. sought out this fascinating time-vessel for the location of its fourth London boutique.
_Site Survey
_Technical Development
_Production
_Project Management
_Installation
_Idea_
Desiring to open a ‘surplus’ store – the first store of its kind for A.P.C. in the UK – to house last season’s collection, the high-end fashion brand sought d4r’s expertise to assess the condition of an 81 sqm unit on Park Street. Following our advice, which included a breakdown of the work that would be required to develop the store, A.P.C. secured the unit which just so happens to be an old Paul Smith store. Having overseen the development of three A.P.C. London stores previously, the revered French label once again invited d4r to oversee all site works for this A.P.C. boutique-to-be.
Industrial-luxe with a touch of heritage
_Insight_
Upon completing the feasibility report and advising A.P.C. on ‘next steps’, we completed a survey of the store to ensure accuracy of CAD drawings and layouts. Working in conjunction with A.P.C.’s appointed architect to apply the proposed design concept to the fabric of the building, d4r managed all site works and the production of furniture to achieve the brand and architect’s desired scheme within the agreed timeframe and budget. This included opening up the retail space via removing an internal wall, reconfiguring store layout with regard to the store’s fitting rooms, upgrading the store’s façade, implementing instore graphics, and installing all fixtures and fittings, such as midfloor display tables, clothing rails, shelving, shop floor storage solutions, and so on.
_Realisation_
From its original distressed concrete and restored wooden flooring, Kee Klamp shelving, and “Wild Poster” graphics inspired by retro A.P.C. material palettes, to its newly painted exterior which is reflective of its historic surrounds and conforms to the decrees of its listed status, this Park Street boutique flaunts an industrial-luxe interior with a touch of heritage.
Ideas made possible.
