Experiential Retail
Creating a shopping journey
The highstreet continues to evolve with experiential retail stores replacing those that rely on a basic model of trade and transaction. This comes as customers increasingly express a preference for brands and retailers to tell a story leading up to the purchase of a product or service to enrich the customer experience. Creating a shopping journey that is filled with activity via interactive touchpoints ensures that a customer is immersed in a brandās presence for a longer period of time, leading to customers experiencing a stronger affinity for the brand. Read more about experiential retail