Boomers – Rethinking Purpose. _
A flat age mindset
We're living in the most age-diverse society in history - and we're becoming one of the most age-segregated.
Population ageing is an irreversible global trend, making the study of generational values and behaviours crucial for understanding societal evolution. Informed by the latest LSN report, we are examining the evolving nature of generations, focusing particularly on the stereotypes associated with Boomers.
We aim to shift perceptions by contrasting the current viewpoints of the Boomer generation. This exploration is not only relevant for social cohesion but also for practical applications in the business world. Retail brands, in particular, can benefit from this knowledge by shaping their branding and advertising strategies to break stereotypes and appeal to multi-generational consumers.
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