_ Pop-Up Shops
A pop-up shop is a temporary retail format used to increase brand visibility and create excitement around a brand and its products. There are three types of pop-up shops – a “free-standing” pop-up in a multi-brand retailer or other key shopping location, a “travelling” pop-up featuring in multiple destinations one after the other, and a “white box” pop-up which takes over an existing shell scheme. At D4R we create disruptive pop-up shops that push the boundaries to engage your existing customers and reach new audiences…
adidas Pop-Up, Shoreditch
As the adidas Z.N.E campaign took shape, the brand chose the excitement of a short-lived pop up store to create a buzz around their latest piece of athletic apparel. Blurring the lines between online and offline, adidas chose a space in Old Street Station to open a pop-up store which would recreate the social buzz of the new product launch in a physical environment. The heavy footfall of Old Street Station combined with Shoreditch’s dedication to exciting store concepts ensured that the Whatever It Takes pop-up was designed for success. Creating a suite of bespoke hardware, our implementation of the temporary retail space tells the story of a pivotal campaign for adidas and challenges consumers to get involved with the launch. In the space of just four short weeks, the pop-up attracted the attention of adidas fans looking to add to their collection, athletes hoping to find focus, as well as intrigued passers-by.
MAC Pop-Up, Selfridges
Mac Cosmetics launched a conspicuous campaign in Selfridges’ trio of revered department stores: Selfridges Birmingham, Selfridges Trafford Centre, and Selfridges London. Upon launching its Botanic Panic make-up collection – “a labyrinthine garden of hyper-vibrant hues and on-trend topiary tones” - it was vital that MAC’s instore marketing campaigns were as vivid and vivacious as the products themselves. We promoted the limited-edition product launch via an immersive pop-up campaign where shoppers could explore its products, have consultations with MAC agents, and enjoy a selfie moment! Showcasing an immersive sensory experience, this beauty pop-up brought the Botanic Panic product collection to life with a theatrical display.
Casio G-Shock Travelling Pop-Up
Recognised as the ‘epitome of robustness, innovation and multi-functionality’, it came as no surprise when Casio G-Shock chose a revamped trailer for their interactive travelling pop-up. Making its way around key UK cities during the summer, the trailer caused much-wanted hype for the brand. The pop-up shop has become an integral part of Casio’s retail strategy, easily allowing them to tell the full G-Shock story and interact with consumers in a way which simply isn’t achievable in the traditional retail model. Inspired by their tough and robust watches, we shaped our retail design around the concept of industrial finishes and multi-functionality. The unusual travelling pop-up created the buzz Casio G-Shock hoped to attain, with the stylish and intricate design inspiring visitors to interact with the brand.
Clarins Pop-Up Event
Looking to both re-connect with their loyal consumers and welcome new buyers, the promotional spaces of Clarins' pop-up event were overflowing with educational tips, quirky experiences and beautiful retail design. From the thrill of the Clarins Carnival concept, designed to inject fun and games into the world of beauty, through to the educational platform for the Plants Our Science event, the brand activations created a sense of excitement and adventure for Clarins' consumers. Whilst the carnival sparked a not-so-subtle throwback to childhood funfairs, the foliage-focused event created a space for the exploration of brand and product.