South Korean Retail Innovation – PART ONE
WHY SOUTH KOREA IS STILL A LEADER IN RETAIL INNOVATION.
Celebrated for it’s lively pop culture, internationally acclaimed boy bands and innovative K-Beauty trends, South Korea has sparked a cultural phenomenon, drawing attention from across the globe.
In 2019, we explored Seoul’s innovative shopping experiences across beauty, fashion, tech, and hospitality, which left us amazed and inspired. Five years later, we revisit how and why South Korea remains a leader in creative, memorable, and experience-driven retail.
Part One explores the K-retail landscape, socio-demographic analysis and our Top 10 K-Retail experiences.
Part Two is now live, request the report here.
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