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It’s our thinking that provides the rationale and relevance to our work. Our strategy is informed by brand, consumer and sector research, and a thorough exploration and interrogation of intuition and intelligence. Together these

allow us to dig deep and see your brand through your customers’ eyes, understanding their behaviour and needs in the context of the marketplace so that we can develop robust strategies and create experiences that deliver for your brand and your consumers. Intuitive strategies will remain at the heart of d4r, informing each team, from the design studio through to our fitters.

Research

GETTING TO KNOW YOU

We read, research, and explore to fully understand your brand and its objectives, the customer, and the specific and current market sector landscape. This research stage helps us set you apart and informs both the core functional nature, and the visual direction of the concept.

We can undertake competitor and brand audits to offer a deeper understanding of where your brand fits into your customer's life, and the opportunities available to you based on the marketplace.

Through our creative curiosity, we gather invaluable information and opinions which inform our creative direction for your brand, leading to project success.

Trends & Insight

INTERPRETING AND NAVIGATING THE RETAIL AND CONSUMER LANDSCAPE

We immerse ourselves in the brief; in the specifics of the project as well as the wider commerce landscape in which it sits, considering relevant market insight, trends, competitors, consumer tribes and profiles in an investigation that draws on our extensive set of resources.

Delivering insight into your market sector, customer drivers, and emerging micro and macro trends enables further project development to grow out of a foundation of up-to-the minute data-driven assertions.

Retail Pillars

DEFINING THE BRAND STORY AT RETAIL

We know that in the saturated world of retail, articulating your brand clearly and innovatively to stand out within the marketplace has never been more important.

Our retail strategy service identifies opportunities for your brand, and defines a clear story that will resonate with the end user and provide a point of difference to competitors. Through this strategic stage we write the brand story, and create a series of pillars - the foundations of the retail identity - that can be referred to during the conceptualisation process. This analysis is how we elevate a concept above simply good-looking, and create a retail experience that ensures customer connection. and excellent performance in any required context.

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