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It’s our thinking that provides the rationale and relevance to our work. Our strategy is informed by brand, consumer and sector research, and a thorough exploration and interrogation of intuition and intelligence.

Together these allow us to dig deep and see your brand through your customers’ eyes, understanding their behaviour and needs in the context of the marketplace, so that we can develop robust strategies and

create experiences that deliver for your brand and your consumers. Intuitive strategies will remain at the heart of D4R, informing each team from the design studio through to the installation. 

Competitor analysis within any given industry is supportive to any strategy, but research should also look beyond the sector to understand how current consumer, experience and digital trends are impacting how we shop. From investigating online channels to understand brand awareness through to insight on purchasing habits in-store, our strategies are inclusive of all platforms.