Behind every brand, we believe there is a story worth telling. And in a world where a brand’s purpose is as important as the product it sells, we are experts in understanding a brand’s narrative. We curate insight-led brand strategies to ensure that your brand is optimally positioned in its respective market, exposing your brand’s personality through image direction and tone-of-voice.
That Al Salasil
We worked alongside That Al Salasil - a leading bookstore in the Middle East - to redesign their store, from the graphic communications and store fixtures to a brand new children’s area. Working with the existing blue and orange logo, we added a secondary colour pallet which would form the basis of all instore graphic communications. We wanted the graphics to be warm and friendly and help highlight services and events taking place in the store. To further add to the bookstore's new narrative, we provided an easy way to navigate the store and designed the children's area to be playful and theatrical. By adding fun icons and welcoming messages, as well as ‘the tree of knowledge’, the children's area became a standout touchpoint and a destination in and of itself.
LAYERING VISUAL & INTERACTIVE ELEMENTS
d4r were tasked to transform a semi-permanent space at the Lakeland store into an impressionable setting that would provoke a long-lasting awareness of the brand and understanding of its unique product offering. Putting the products centre stage and embracing the opportunity to educate shoppers about the benefits of SodaStream, we designed and implemented a concept space which would truly reinvigorate the brand. This brand and product marketing strategy would take on something of an empirical storytelling approach, layering an assortment of considered visual and interactive elements to inform and entertain.
CREATING A SHOPPABLE REALITY
Establishing themselves as the indispensable platform for interior design, Houzz decided to venture into physical retail; choosing to transform a derelict warehouse into an immersive, shoppable pop-up.
With this project blurring the lines between home interiors, immersive environments and shoppable moments, d4r curated a strategy which would harmonise all three elements into a week-long event. This combination celebrated a juxtaposition of luxe interior design against the backdrop of an industrial setting. Thwarting the traditions of retail design, Houzz’ enviable, yet shoppable, room sets told a compelling story and created a platform for interior design magic; ultimately driving sales and promoting those much-needed real-time connections.