_ Campaign Creation & Art Direction
We create comprehensive campaigns using our full range of in-house services, from shoot management for stellar visuals to creative communications that enhance your brand store’s windows, capturing the attention of passers-by. We craft original straplines and develop core creative that stands out amongst the crowd, generating vital consumer engagement.
SUMMER CAMPAIGN: FASHION FOR ALL
We were invited by children’s charity, Barnardo’s, to help create a campaign toolkit for their summer campaign. “Fashion For All is here and sets out to demonstrate that no matter what your age, style, size or budget – there is something amazing to be found for everyone in your local Barnardo’s store this Summer!” – Charlie Enright, Head of Retail Marketing
We put forward a handful of creative concepts championing diversity and inclusivity deriving from a deep dive into the marketplace landscape, consumer profiles, and core campaign drivers to guide our creative avenues which incorporated mood directions, colour palettes, taglines, and more. Upon getting together with the brand and understanding their preferred creative direction, we applied the confirmed creative to a campaign toolkit inclusive of (1) superstore window displays, (2) window posters, (3) event invites, (4) A4 strut cards, (5) hanging tags, and (6) shelf edge strips.
adidas x Stella McCartney
HARRODS' WINDOW TAKE-OVER & LAUNCH ZONE
adidas kicked off its September Elegance Campaign in style with the launch of its Stella McCartney Golden Ultraboost window take-over at Harrods, complete with engaging House of adidas Launch Zone. Excited to showcase its Stella McCartney Golden Ultra Boost as it marked the start of Harrods’ Elegance Campaign, adidas worked with d4r to take over the largest window on Hans Crescent. In a masterful display of campaign creation, adidas visually struck a chord, yet remained elegant, telling a compelling story with contemporary movement to bring it to life. In addition to a cognizant and dynamic window, d4r produced a strong, attention-grabbing launch zone that would show off the new golden shoe’s undisputed authority and elegance.
THIS IS THE ERA
Working with the campaign creation toolkit provided by Vans, we created a window concept that can be found in three Vans stores in central London: Carnaby Street, Camden and Covent Garden. Inspired by the relaxed and irreverent spirit of the brand, an eclectic mix of large and small graphic imagery of the print campaign sits alongside brand messages, signatures and iconography. Playing with scale, a giant hand appears to dangle a huge pair of Vans Era shoes in front of passers-by and is guaranteed to raise a smile! Working in close collaboration with Vans, we developed a window concept that would maximise impact at minimal expense. Our technical studio crafted picket signboards out of inexpensive materials to reflect the honesty and authenticity of the brand, and this framing device became core to the concept.