Brand Identity _
We take the time to understand your brand, and share with you our expanse of experience and commercial know-how to curate a formidable, yet flexible, identity for your brand, complete with a compelling name and logo. We will provide you with a clear Brand Guidelines’ document which you and your team can refer to for detailed information about brand colours, typefaces, fonts, and so on.
The Money Shop
APPEALING TO A WIDER DEMOGRAPHIC
Design4Retail were commissioned by The Money Shop to evolve its brand and refresh its identity at retail to change consumers' perception of the brand and appeal to a wider demographic. Whilst keeping the brand's signature yellow, we curated a contemporary identity for The Money Shop complete with a new logo, colour palette, graphic style, tone-of-voice, and so on. From the facias to the interiors, we later applied this new branding to several of The Money Shop's retail stores across the UK.
ESTABLISHING A BRAND IDENTITY
Before supporting SpaceSlide with the launch of its new showrooms, we elevated the built-in wardrobe company's branding by developing the brand's tone-of-voice and personality, first and foremost. We then curated a set of brand and retail guidelines that would become the blueprint for its design at retail. Creating a series of bespoke branded spaces, we supported SpaceSlide from concept to installation, taking the space from a warehouse to a fully functioning showroom.
Hammonds sought to revitalise their retail presence, and it was their dedication to quality, control and personalised service which inspired our concept for the revamped brand identity. Our design approach focused on all brand touchpoints, from the logo, typography tone of voice, colour palette and art direction of the new photography, through to the layout of the new showroom concept. The addition of the ‘since 1926’ crest provides a seal of endorsement and authenticity, marking Hammonds’ 90 years of experience, whilst the refreshed retail palette and editorial narrative drove the modernisation of the brand.