Graphics & Branding _
Whether we are launching a new brand or helping established retailers evolve their identity, our creative studio curate brand personalities with a sense of uniqueness. Working in a deeply collaborative manner with each of our clients, we can identify what makes you different; curating a style, tone of voice and visual identity which works hard to create stronger connections with your consumers. Our services include brand positioning and strategy, naming, identity and logo creation, retail graphics and point of sale, signage and way finding, brochures and printed communications and content for your marketing campaigns, as well as brand guidelines to ensure the consistent execution and delivery of your brand vision and values across your business.
Understanding the importance of omnichannel in modern retail, as well as the evolution in shopper journeys, we create retail communications which link seamlessly across digital and physical platforms. Our vast insight into the industry allows us to develop creative, service-led and transactional touchpoints which aid the consumer experience from e-commerce through to brick-and-mortar.
Branding runs deeper than just a logo. It is the complete visual identity of your brand, conveyed to an audience through tone of voice, graphic style and brand values. Through insight and strategy, we help you to articulate your brand and explore how your retail personality speaks to consumers, across physical and digital touchpoints. From the early stages of brand identity through to the finishing touches of printed communications, our studio defines a clear proposition which conveys a story.
When translating a brand identity or campaign message into the physical space, the importance lies within conveying a narrative to the consumer. We help to bring your story to life within the retail space, creating an overall look and feel which connects the interiors with the brand and consumer. All aspects of the environment are considered, with visual stories at the heart of communication; particularly relating to retail graphics.
Campaign & Content creation
The retail industry is constantly evolving across both digital and physical channels. As brands look to remain relevant, there is a consistent need for innovative campaign and content which speaks to the consumer. Through elements such as inventive window displays and creative omni-channel content, we are on-hand to craft original straplines and develop core creative which stands out and creates engagement.
Print & Digital
When considering the aforementioned blurred lines between online and physical retail, we appreciate how vital it is to produce content which works holistically across all channels. Our branding and graphics team focus on content and assets for digital screens as well as the creation of print ready artwork for physical environments, ensuring a seamless link across multiple channels.
Our experienced brand team have a wealth of experience working with some of our house accounts on their photographic shoots providing them with considered art direction ensuring the required imagery is captured and the brief concept is embodied. We help plan, create and direct each shoot in accordance with the overall creative concept.