_ Branded Spaces
We know branded spaces (also known as shop-in-shops)! Whether it is a new product launch or brand marketing campaign in a multi-brand retailer, or a wall bay and FSU configuration reserved exclusively for your brand’s retail offering, we know how to accentuate your brand through considered design. Our retail team thoroughly reviews the features and layout to optimise each space for maximum standout among a sea of brands!
Haibike, Race Co Cycles
As innovators of eMTBs, Haibike challenged Design4Retail to create an immersive retail destination for expert riders by executing a high-impact branded space on the mezzanine floor inside RaceCo Cycles’ premium cycle store in the West Midlands. It was vital that we created a space that was reflective of Haibike’s ethos and high-end product range by delivering a superior brand experience that would increase purchase desirability and preference. Following initial discussions with the brand, which included presenting a handful of mood boards and a menu of creative directions to understand the client’s preferences, “Industrial luxe” became our overarching design focus. Since many Haibike customers undertake research online before viewing the products IRL, we saw it important to activate the space using technology to help customers seamlessly navigate this omnichannel shopping journey.
adidas, Sports Direct
As we embarked on this exciting branded space project, the D4R team embraced its sustainable direction throughout the stages – from curating branding and digital content in the design studio, through to technically developing full engineering packs for accurate production, and managing the assembly collation and execution of all hardware articles within the Sports Direct re-fit programme. Alongside ensuring that sustainability was at the forefront of design, D4R were briefed by adidas to curate a strong visual presence via introducing bold touchpoints consisting of product callouts and digital interactive tools throughout adidas’ product categories. We ensured that adidas’ overarching values stood out via designs that both envelop and promote the brand’s powerful sustainability message.
SodaStream, Lakeland Windermere
SodaStream secured a semi-permanent space at the Lakeland store in Windermere - a busy homeware store rooted in the heart of the perceivably stunning Lake District in the North West of England. Design4Retail were tasked by SodaStream to transform the space into an impressionable setting that would provoke a long-lasting awareness of the brand and understanding of its unique product offering among shoppers of the Lakeland Flagship. Putting the products centre stage and embracing the opportunity to not only educate shoppers about the benefits of SodaStream but also to create an engaging shopper experience filled with moments of interaction and immersion, we went on to design and implement a concept space which would truly reinvigorate the brand. Want a branded space that stands out? Contact us for more information.
