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Campaign refresh in a branded space


_ Adidas x Predator Pre-Launch


Crafted for Goals.

Adidas has teased their latest Predator Boot at Sports Direct, Oxford Street

_2D/Graphic Design
_Artworking
_Client Service Support
_Project Management
_Installation
_Derig

_Idea_

Following a long-standing relationship with the Adidas Northern Europe Marketing Team, we were delighted to support on their teaser campaign of their limited-edition boot launch ‘Predator’, ahead of their main 2025 campaign.

A sleek design echoed through striking graphics

_Insight_

Rolled out across four UK stores—London’s Oxford Street, Manchester Arndale, Birmingham New Street, and Cardiff City Centre—the Predator performance-enhancing football boot, introduces groundbreaking leather ridges that boosts stability and ball control for both professional and amateur players. Endorsed by English football star Jude Bellingham, D4R designed an eye-catching Wall Bay display, featuring illuminated column light boxes and dynamic launch zones to maximize promotion and product visibility.

_Realisation_

Sports Direct continues to serve as a vital partner for Adidas, offering exclusive access to limited-edition boot packs available only in their stores. Since the iconic launch of the first Predator boot in the 1990s, the collection has symbolized bold, commanding play—a legacy reflected in its sleek design and echoed through the striking graphics and displays featured in this teaser launch.