_ Temporary Retail Spaces
Temporary retail spaces (also known as Pop-up Shops) give brands the opportunity to be flexible and experiment with their brick-and-mortar retail strategy in new and exciting ways! As a result, temporary retail spaces create unique experiences for your customers that they wouldn’t otherwise encounter at your brand’s permanent store location. With years of experience in retail design, we are experts in designing unique brand experiences which create hype and raise brand visibility within new consumer groups, as well as generating greater brand advocacy amongst your brand’s existing tribe.
Frida Brand Showcase, John Lewis Oxford Street
As part of their conquest to become a go-to brand for mum and baby products in the UK, Frida launched an impressive brand showcase in John Lewis' Oxford Street atrium. This fearless retail activation was exclusive to customers of John Lewis’ renowned flagship, and was available to visit for one month only! Frida invited D4R to deliver a daring-to-be-different, temporary retail activation that would further drive brand awareness using the brand’s unique, no-nonsense tone-of-voice; create affinity through connecting with and offering reassurance to parents; and increase product desire through an elevated display that showcases the brand’s hero products.
Christian Louboutin, Harrods
Continuing our collaboration with the iconic luxury brand, Christian Louboutin, we implemented two striking temporary fixtures in key locations within Harrods. These abstract pop-ups are finished in premium satin steel with clean white brand illumination and bold disruptive colour pops in the form of high gloss spherical and conical shaped icons. The smaller of the two was located on the first floor directly outside the inward facing lifts – making it the first thing that many shoppers saw en route to browsing womenswear. The larger Christian Louboutin space could be found on the second floor, nestled among other luxury fashion brands selling men’s apparel, footwear and accessories.
HOUZZ Brand Activation
Establishing themselves as the indispensable platform for interior design, Houzz decided to venture into physical retail; choosing to transform a derelict warehouse into an immersive, shoppable, temporary space. Following their very successful interiors pop-up at the start of the year (Houzz of 2018), Houzz were looking to replicate this first-hand connection with their customers with another immersive event to showcase their product and expertise; this time more focused around retail, driving on-site sales of the vast product range. With this project blurring the lines between home interiors, immersive environments and shoppable moments, we began to curate a strategy which would harmonise all three elements into a week-long event. Thwarting the traditions of retail design, Houzz’s enviable, yet shoppable, room sets created a platform for interior design magic; ultimately driving sales and promoting those much needed real-time connections.