Brand activation.
Pull shoppers into the brand’s world with experiences they never saw coming.
Pop Up Shops
Whether you’re dropping a new product innovation, activating a new brand campaign, or want to create a compelling call-to-action, we design and deliver pop-up experiences that feel fresh, immersive, and on-brand- built to create a splash and leave a lasting impression.
POP UP SHOP DESIGN
Small scale, BIG impact.
Commanding Attention
A pop-up shop is a temporary retail format designed to boost brand visibility and generate buzz around your products. At D4R, we create disruptive pop-up shop designs that push creative boundaries—captivating current customers and attracting new audiences.
There are three key types of pop-up shops:
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Free-Standing: Located in multi-brand retailers or prime shopping destinations.
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Travelling Pop-Up: A mobile concept that moves between multiple locations.
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White Box Pop-Up: A takeover of an existing shell scheme for a fully branded experience.
Pop-Ups with Purpose
As part of a wider brand strategy, pop-ups offer the chance to make a bold statement and give your customers a unique experience. Pop-ups can become immersive brand touchpoints that deepen consumer connection, animate and champion brand personality, and gather valuable data- all with lower overhead and greater flexibility than traditional retail.
Instant Impact
These high-impact, short term activities allow your brand to be more agile and experiment with new ideas. With years of experience in short-term and high impact retail activity we can create buzz, turn heads, and give people a reason to stop, explore, and share.
THE BENEFITS OF SHORT TERM APPEARANCES
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Shopper experience.
Create journeys so good, people leave talking, sharing, and coming back for more.
Concept agility.
Show up anywhere, disrupt everywhere – pop-ups built to steal the spotlight in any setting.
Social buzz.
Designing share-worthy moments that light up feeds and turn engagement into action.
MAC POP UP – SELFRIDGES
Mac Cosmetics launched a conspicuous campaign in Selfridges’ trio of revered department stores: Selfridges Birmingham, Selfridges Trafford Centre, and Selfridges London.
Upon launching its Botanic Panic make-up collection – “a labyrinthine garden of hyper-vibrant hues and on-trend topiary tones” – it was vital that MAC’s in-store marketing campaigns were as vivid and vivacious as the products themselves.
We promoted the limited-edition product launch via an immersive pop-up campaign where shoppers could explore its products, have consultations with MAC agents, and enjoy a selfie moment! Showcasing an immersive sensory experience, this beauty pop-up brought the Botanic Panic product collection to life with a theatrical display.
RELATED SUB-SERVICES
Retail Identity
Shaping in-store experience.
Bringing brands to life. Turning ideas into award-winning environments with creative innovation and commercial know-how.
Experiential Retail
Memorable brand moments.
Turning a transaction into an interaction, an experience, delivers a more rewarding and memorable in-store connection.
Sustainable Retail Design
Making mindful choices.
Working toward a more circular and less wasteful way of designing and thinking about retail environments and practices.
Store Design
Award-winning environments.
With over 20 years of experience, we bring innovation, commerciality, and insight to craft retail designs that perform.
Activations & Retail Product Launches
More than just promotion.
With a singular focus and strong central message, retail brand activations and events are designed to entertain, to engage, and to leave a lasting impression.
Shop In Shops
Standing out in store.
We design shop-in-shop retail concepts that, any scale in store, provide brand recognition and presence with consistency, quality, and identifiability.
Window Display Design
Sparking curiosity.
Great window display design allows your brand to deliver a strong, singular message with real visual impact; to drive footfall, increase impressions, and delight customers.
Visualisation
Bringing ideas to life.
Our design studio can offer a wide variety of visualisation services, from an initial hand-rendered exploration, right through to an immersive VR walkthrough.
Digital Integration
Seamless brand activity.
Bringing online retail brand identity and experiential direction into physical retail environments. Meeting the expectations of digitally native customers with seamless and easy to navigate multi-channel experiences.
Branded Spaces
Ensuring brand visibility.
We’re experts in ensuring visibility and credibility at any scale of execution; delivering brand-owned visual and experiential activity that remains representative of the wider brand world in busy multi-brand environments.
