Pop Up Shops
Whether you’re dropping a new product innovation, activating a new brand campaign, or want to create a compelling call-to-action, we design and deliver pop-up experiences that feel fresh, immersive, and on-brand- built to create a splash and leave a lasting impression.
POP UP SHOP DESIGN
Small scale, BIG impact.
A pop-up shop is a temporary retail format used to increase brand visibility and create excitement around a brand and its products. There are three types of pop-up shops – a “free-standing” pop-up in a multi-brand retailer or other key shopping location, a “travelling” pop-up featuring in multiple destinations one after the other, and a “white box” pop-up which takes over an existing shell scheme. At D4R we create disruptive pop-up shops that push the boundaries to engage your existing customers and reach new audiences…
As part of a wider brand strategy, pop-ups offer the chance to make a bold statement and give your customers a unique experience. Pop-ups can become immersive brand touchpoints that deepen consumer connection, animate and champion brand personality, and gather valuable data- all with lower overhead and greater flexibility than traditional retail. These high-impact, short term activities allow your brand to be more agile and experiment with new ideas. With years of experience in short-term and high impact retail activity we can create buzz, turn heads, and give people a reason to stop, explore, and share.
ADIDAS POP UP – SHOREDITCH
As the adidas Z.N.E campaign took shape, the brand chose the excitement of a short-lived pop-up store to create a buzz around their latest piece of athletic apparel. Blurring the lines between online and offline, Adidas chose a space in Old Street Station to open a pop-up store that would recreate the social buzz of the new product launch in a physical environment. The heavy footfall of Old Street Station combined with Shoreditch’s dedication to exciting store concepts ensured that the Whatever It Takes pop-up was designed for success. Creating a suite of bespoke hardware, our implementation of the temporary retail space tells the story of a pivotal campaign for adidas and challenges consumers to get involved with the launch. In the space of just four short weeks, the pop-up attracted the attention of Adidas fans looking to add to their collection, athletes hoping to find focus, and intrigued passers-by.
MAC POP UP – SELFRIDGES
Mac Cosmetics launched a conspicuous campaign in Selfridges’ trio of revered department stores: Selfridges Birmingham, Selfridges Trafford Centre, and Selfridges London. Upon launching its Botanic Panic make-up collection – “a labyrinthine garden of hyper-vibrant hues and on-trend topiary tones” – it was vital that MAC’s in-store marketing campaigns were as vivid and vivacious as the products themselves. We promoted the limited-edition product launch via an immersive pop-up campaign where shoppers could explore its products, have consultations with MAC agents, and enjoy a selfie moment! Showcasing an immersive sensory experience, this beauty pop-up brought the Botanic Panic product collection to life with a theatrical display.
CASIO G-SHOCK TRAVELLING POP UP
Recognised as the ‘epitome of robustness, innovation and multi-functionality’, it came as no surprise when Casio G-Shock chose a revamped trailer for their interactive travelling pop-up. Making its way around key UK cities during the summer, the trailer caused much-wanted hype for the brand. The pop-up shop has become an integral part of Casio’s retail strategy, easily allowing them to tell the full G-Shock story and interact with consumers in a way that simply isn’t achievable in the traditional retail model. Inspired by their tough and robust watches, we shaped our retail design around the concept of industrial finishes and multi-functionality. The unusual travelling pop-up created the buzz Casio G-Shock hoped to attain, with the stylish and intricate design inspiring visitors to interact with the brand.
CLARINS POP-UP EVENT
Looking to both re-connect with their loyal consumers and welcome new buyers, the promotional spaces of Clarins’ pop-up event were overflowing with educational tips, quirky experiences and beautiful retail design. From the thrill of the Clarins Carnival concept, designed to inject fun and games into the world of beauty, through to the educational platform for the Plants Our Science event, the brand activations created a sense of excitement and adventure for Clarins’ consumers. Whilst the carnival sparked a not-so-subtle throwback to childhood funfairs, the foliage-focused event created a space for the exploration of brand and product.
RELATED SUB-SERVICES
Retail Identity
Shaping in-store experience.
Bringing brands to life. Turning ideas into award-winning environments with creative innovation and commercial know-how.
Experiential Retail
Memorable brand moments.
Turning a transaction into an interaction, an experience, delivers a more rewarding and memorable in-store connection.
Sustainable Retail Design
Making mindful choices.
Working toward a more circular and less wasteful way of designing and thinking about retail environments and practices.
Store Design
Award-winning environments.
With over 20 years of experience, we bring innovation, commerciality, and insight to craft retail designs that perform.
Activations & Retail Product Launches
More than just promotion.
With a singular focus and strong central message, activations and events are designed to entertain, to engage, and to leave a lasting impression.
Shop In Shops
Standing out in store.
We design shop-in-shop concepts that, any scale in store, provide brand recognition and presence with consistency, quality, and identifiability.
Window Display Design
Sparking curiosity.
Great window concept design allows your brand to deliver a strong, singular message with real visual impact; to drive footfall, increase impressions, and delight customers.
Visualisation
Bringing ideas to life.
Our design studio can offer a wide variety of visualisation services, from an initial hand-rendered exploration, right through to an immersive VR walkthrough.
Digital Integration
Seamless brand activity.
Brining online identity and experiential direction into physical retail environments. Meeting the expectations of digitally native customers with seamless and easy to navigate multi-channel experiences.
Branded Spaces
Ensuring brand visibility.
We’re experts in ensuring visibility and credibility at any scale of execution; delivering brand-owned visual and experiential activity that remains representative of the wider brand world in busy multi-brand environments.
