Packaging Design
Product packaging must communicate instantly – creating a tactile moment that could influence buying decisions in seconds.
PRODUCT PACKAGING DESIGN
Packaging is more than just a container- it’s the interface between product and customer.
With a sharp eye on message hierarchy, commerciality, and beautiful visual appeal, our brand team create packaging designs crafted not just to look good, but to perform. Balancing shelf presence with clear, compelling information, making it easy for customers to engage and choose with confidence. This is where storytelling meets practicality. Our creative thinking, as always, grounded in commercial reality, ensures stand out in saturated categories while staying true to your brand’s essence.
Your products are the heart of your brand. Alongside creating brilliant in-store brand activations and marketing campaigns, our talented 2D design team can strategically design and develop new product packaging for your brand with a focus on message hierarchy, elevating key brand and product information and overall aesthetic to capture and uplift the essence of your brand and increase product desirability in a saturated market.
WILD SCIENCE LAB
Following our previous retail activation work with growing skincare brand, Wild Science Lab, D4R were asked to translate their ingredient-focussed luxury aesthetic into a premium packaging design concept for the launch of their brand-new Happy Skin range. The key objective for the project was to uplift and affirm the strength of the Wild Science Lab brand, using the refreshed packaging to propel the brand whilst taking the current position of the industry into consideration.
Our 2D designers set about the project by exploring the skincare marketplace, which included a full interrogation of competitor skincare brands that sit alongside Wild Science Lab and their packaging identity. We explored a colour palette that could be used across the Wild Science Lab product range and print techniques, such as spot UV embossing, which allows for a tactile and eye-catching USP. These elements were essential for brand activation and storytelling, helping to elevate key brand and product information. An important part of the redesign consisted of altering the hierarchy of the key product details to help draw the eyes of customers to the brand’s top-line information, aiming to increase the product’s desirability for purchase among shoppers.
RELATED SUB-SERVICES
Brand World Creation
Shaping distinctive identities.
Crafting cohesive a complete and cohesive brand presentation; grounded in strategic thinking, delivered with intention and creative flair.
Digital Content Creation
Dynamic communications.
In a digitally-native retail landscape it is important to bring your message to life across all potential customer touchpoints.
Motion Graphics
Elevating visual language.
Motion graphics play an important role in a comms ecosystem, layering dynamic content and communications to enhance visual disruption.
Campaign Creation & Art Direction
Crafting a message.
Campaign creation defines a singular compelling and creative idea with clarity to cut through the noise, speaking directly to your customer.
Communications Design
Connecting, converting, delighting.
A shift from simply implementing signage to creating a system of engaging storytelling.
Retail Graphics
Considering all touch-points.
Building a family of graphic devices that bring brand story to life.
Category Design
Meaningful management of choice.
Category design provides clarity of choice for customers, directing and informing shopper journeys.
In Store Experience
Sparking interest & guiding customers.
Each detail considered to bring your brand to life- to engage your customers and create a rewarding and intuitive shopper journey.
