Retail graphics
Retail environments provide the perfect canvas for brands to craft compelling narratives, and at D4R, we understand the impact of on-brand graphics in making those stories memorable.
TRANSLATING YOUR BRAND FOR RETAIL
Captivating graphics to attract and inspire discovery.
Graphics are more than just aesthetic texture; they are a powerful tool that connects your brand’s story with the retail experience. This is how we translate established personality, values, history, categories and even campaign content from a concept into tangible, physical experiences.
From the moment a customer enters the environment, every graphic, display, navigation device and visual cue works together to ensure your story is not just told — it’s felt and understood.
MYPROTEIN
We collaborated with MYPROTEIN to craft a powerful graphic story for their debut retail store. By delivering a complete solution, from strategic category naming to detailed in-store infographics and on-shelf product highlights, we transformed their existing brand vision into an exceptional retail experience. This successful partnership was recognised with a win at the Creative Retail Awards in the Food, Beverage & Supermarket category.
THE SPORTS EDIT
For The Sports Edit, we used a communications strategy built around customer personas like ‘Luxe Lover’ and ‘The Yogi’. This approach allowed customers to instantly see themselves in the brand, drawing them to a product mix tailored just for them. By combining these affinity building graphics with high-quality lifestyle imagery and the industrial-luxe backdrop of Coal Drops Yard, we helped The Sports Edit challenge the conventions of female-first sports retail. The result was a welcoming yet functional space, punctuated with powerful, persuasive graphics.
PERRICONE MD
We partnered with premium skincare trailblazers Perricone MD to bring their rich brand world to life, challenged with standing out in competitive multi-brand retail. Our introduction graphics for each range used category colours in luxe graduated acrylic, not only to differentiate products but to also visually explain the potent active ingredients. This was reinforced by a strategic layered approach to printed elements, introducing trusted voices and supporting visuals to the shelf edge; backing up the brand’s claims with trust-building science.
HALFORDS
In Halfords, we developed a compelling ecosystem of in-store graphics, designed to guide customers through a traditionally confusing product mix. Our collaboration across multiple categories champions a simple, step-by-step process, providing clear communication and guidance for every mission a Halfords customer may be on. This systematic approach to retail graphics empowers customers to confidently navigate the store and make the right choice for their needs. By demystifying complex product ranges and removing friction from the purchasing journey, our graphics system has streamlined the path to conversion and drives commercial success.
RELATED SUB-SERVICES
Brand World Creation
Shaping distinctive identities.
Crafting cohesive a complete and cohesive brand presentation; grounded in strategic thinking, delivered with intention and creative flair.
Digital Content Creation
Dynamic communications.
In a digitally-native retail landscape it is important to bring your message to life across all potential customer touchpoints.
Motion Graphics
Elevating visual language.
Motion graphics play an important role in a comms ecosystem, layering dynamic content and communications to enhance visual disruption.
Campaign Creation & Art Direction
Crafting a message.
Campaign creation defines a singular compelling and creative idea with clarity to cut through the noise, speaking directly to your customer.
Communications Design
Connecting, converting, delighting.
A shift from simply implementing signage to creating a system of engaging storytelling.
Packaging Design
On-shelf stand out.
Thoughtful and commercially-aware design making choice with confidence easier for your customer.
Category Design
Meaningful management of choice.
Category design provides clarity of choice for customers, directing and informing shopper journeys.
In Store Experience
Sparking interest & guiding customers.
Each detail considered to bring your brand to life- to engage your customers and create a rewarding and intuitive shopper journey.
