In Store Experience
We create lasting impressions through storytelling in-store.
IN-STORE EXPERIENCE
Behind every brand, we believe there is a story worth telling.
And in a world where a brand’s purpose is as important as the product it sells, we are experts in understanding a brand’s narrative.
We curate insight-led brand strategies to ensure that your brand is optimally positioned in its respective market, exposing your brand’s personality through image direction and tone of voice.
VICTORIA LEEDS SHOPPING CENTRE
On behalf of Victoria Leeds Shopping Centre, we were commissioned by Beautiful Productions, a film and event production service company, to deliver an awe-inspiring, stand-alone Christmas window display with a captivating storytelling element. Located in the beautiful Victoria Quarter, the big reveal of this magical Christmas activation on the 19th November marked the first of a new tradition for the shopping centre—an annual Christmas window unveiling ceremony that children and adults of Leeds can look forward to year on year!
The display contained miniature models of iconic Leeds’ buildings in which you can peep inside the windows to see human silhouettes indulging in decadent Christmas celebrations. We further refined the concept to include explorable moments that both children and adults can discover, from animal-themed vignettes set in underground burrows and a festive train that travels through the playful presentation of recognisable architecture. Behind the temporary hoarding stood a whimsical Christmas display in a bespoke, free-standing window structure made up of charmingly-detailed dioramas ready to bring the joy of Christmas to shoppers of Leeds!
SODA STREAM
LAYERING VISUAL & INTERACTIVE ELEMENTS
d4r were tasked to transform a semi-permanent space at the Lakeland store into an impressionable setting that would provoke a long-lasting awareness of the brand and understanding of its unique product offering. Putting the products centre stage and embracing the opportunity to educate shoppers about the benefits of SodaStream, we designed and implemented a concept space which would truly reinvigorate the brand. This brand and product marketing strategy would take on something of an empirical storytelling approach, layering an assortment of considered visual and interactive elements to inform and entertain.
HOUZZ
Creating a shoppable reality
Establishing themselves as the indispensable platform for interior design, Houzz decided to venture into physical retail; choosing to transform a derelict warehouse into an immersive, shoppable pop-up.
With this project blurring the lines between home interiors, immersive environments and shoppable moments, d4r curated a strategy which would harmonise all three elements into a week-long event. This combination celebrated a juxtaposition of luxe interior design against the backdrop of an industrial setting. Thwarting the traditions of retail design, Houzz’ enviable, yet shoppable, room sets told a compelling story and created a platform for interior design magic; ultimately driving sales and promoting those much-needed real-time connections.
RELATED SUB-SERVICES
Brand World Creation
Shaping distinctive identities.
Crafting cohesive a complete and cohesive brand presentation; grounded in strategic thinking, delivered with intention and creative flair.
Digital Content Creation
Dynamic communications.
In a digitally-native retail landscape it is important to bring your message to life across all potential customer touchpoints.
Motion Graphics
Elevating visual language.
Motion graphics play an important role in a comms ecosystem, layering dynamic content and communications to enhance visual disruption.
Campaign Creation & Art Direction
Crafting a message.
Campaign creation defines a singular compelling and creative idea with clarity to cut through the noise, speaking directly to your customer.
Communications Design
Connecting, converting, delighting.
A shift from simply implementing signage to creating a system of engaging storytelling.
Packaging Design
On-shelf stand out.
Thoughtful and commercially-aware design making choice with confidence easier for your customer.
Retail Graphics
Considering all touch-points.
Building a family of graphic devices that bring brand story to life.
Category Design
Meaningful management of choice.
Category design provides clarity of choice for customers, directing and informing shopper journeys.
