_ Product Packaging Design
Your products are the heart of your brand. Alongside creating brilliant in-store brand activations and marketing campaigns, our talented 2D design team can strategically design and develop new product packaging for your brand with a focus on message hierarchy, elevating key brand and product information and overall aesthetic to capture and uplift the essence of your brand and increase product desirability in a saturated market.
Wild Science Lab
Following our previous retail activation work with growing skincare brand, Wild Science Lab, D4R were asked to translate their ingredient-focussed luxury aesthetic into a premium packaging design concept for the launch of their brand-new Happy Skin range. The key objective for the project was to uplift and affirm the strength of the Wild Science Lab brand, using the refreshed packaging to propel the brand whilst taking the current position of the industry into consideration.
Our 2D designers set about the project by exploring the skincare marketplace, which included a full interrogation of competitor skincare brands that sit alongside Wild Science Lab and their packaging identity. We explored a colour palette that could be used across the Wild Science Lab product range, and print techniques, such as spot UV embossing, which allows for a tactile and eye-catching USP, that could be used to help elevate key brand and product information. An important part of the redesign consisted of altering the hierarchy of the key product details to help draw the eyes of customers to the brand’s top line information with the aim of increasing the product’s desirability for purchase among shoppers.