Window Display Design
We create bespoke solutions that embody the unique spirit of your brand and guide customers through the store, designing impactful visual merchandising to disrupt their journey and draw their attention to specific products and promotions.
A SINGULAR VISUAL MOMENT
We create visually stunning window display designs that do more than just look good- they tell stories.
When working on window design each concept is carefully designed to reflect your brand’s core personality whilst also reflecting emerging trends, nods to locality, and wider cultural moments.
For us, window design is about crafting a singular visual moment to captures your customers’ imagination, turning passers-by into engaged customers. Utilising bold graphics, sculptural elements, lighting, movement, and immersive layers, every detail is considered to create maximum impact. A well-executed window isn’t just decoration- it’s an invitation, a conversation starter, and a powerful driver of footfall in-store.
ADIDAS: GOLDEN ULTRABOOST
Design4Retail was commissioned to produce a strong, attention-grabbing window display design that would show-off the new golden shoe’s undisputed authority and elegance. Visually striking, yet elegant, the Stella Mainline toolkit would aid Adidas in telling a compelling story, using contemporary movement to really bring the story to life.
Fashion focussed, the use of rose gold mirrors and strategically placed lighting created an innovative infinity mirror effect. The ‘shard’ gobos paired with soft lighting forged an awe-inspiring impression of movement, enabling the golden shoe to demand the attention it truly deserves.
This breath-taking Window Display is breaking all the rules and ultra-boosting Europe’s largest sportswear manufacturer into a cosmos of its own.
VANS: THE ERA
Rising from its original skateboarding roots, Vans has become one of the world’s largest youth culture brands. Worn by skaters, surfers and creatives alike, the Vans Era has held on to its iconic status for over 40 years. It was the first shoe designed by skateboarders, for skateboarders, way back in 1976, and yet today it has a much wider following and is deeply embedded in the art, music and street culture scene.
Working with the toolkit provided by Vans, we created a window concept that can be found this summer in three Vans stores in central London – including Carnaby street, Camden and Covent Garden.
Inspired by the relaxed and irreverent spirit of the brand, an eclectic mix of large and small graphic imagery of the print campaign sits alongside brand messages, signatures and iconography. Playing with scale, a giant hand appears to dangle a huge pair of Vans Era shoes in front of passers-by and is guaranteed to raise a smile!
SHISEIDO, HARRODS
Design4Retail supported Shiseido with the delivery of a premium Harrods’ window display exuding strength, power, beauty and radiance to celebrate Ultimune; a product which embodies Shiseido skincare with its ability to “strengthen the skin’s natural powers of defence, enabling it to build its own beauty”.
We were tasked to deliver a visually arresting, product-inspired Harrods’ window display to charm the beauty fans of Knightsbridge, unveiling a message that would luxuriantly highlight Ultimune’s remarkable performance and contribution to the skincare industry. Using the design concept from Shiseido’s design partner, we technically developed and installed a full kit of parts to offer an enhanced sense of depth. Multi-layered and multi-tonal, we refined this premium window design, centred around Shiseido’s No. 1 serum, to give Ultimune the platform that it deserves.
Contrasting against Harrods’ famous grey marble exterior, the red-to-pink gradient colour palette creates the perfect setting for Shiseido’s directive. Further pronounced by asymmetrical edge-lit panels and an illuminated central factice with a life-like mirrored lid, this installation elegantly disperses light out into the streets of London, drawing passers-by straight to the heart of the design: Ultimune.
UNDER ARMOUR: JD REFRESH
As they grow exponentially within sportswear retail, Under Armour choose to elevate their physical presence.
Our technical design team quickly began to redesign a soft kit of parts, providing a solution which would elevate the brand presence within JD stores, whilst being easy to install, cost-effective and easily flexed. This would include the update of both menswear and womenswear locations, creating impactful launch zones and windows to bolster the Under Armour brand in-store.
Most importantly, when strategising the elevation of the brand, was to consider improved visual merchandising and better lighting of the product, with the aim of delivering a significant increase in sales of Under Armour products. Both the menswear and womenswear zones are indicative of this strengthened concept, utilising powerful lighting against the deep grey hues of the metalwork and pops of red.
CHARLOTTE TILBURY: HOLLYWOOD LIPS
Understanding the fluidity of retail trends, Charlotte Tilbury stay one step ahead of the market; delighting their followers with pop-ups, events and exciting social media content. Hollywood Lips was just one of the thrilling campaigns to be launched, inspired by the ‘timeless glamour of the silver screen starlets’ but created for everyone.
With a concept centralised around Hollywood glamour, we developed a retail design identity which would take visitors on a journey to stardom. The pop-up is a blend of dazzling Hollywood lighting, opulent rich shades of burgundy and pink with moments of glamour thrown in. Subtlety is left at the door, as Tilbury fans take their seat at a chair usually reserved for the Hollywood elite; immersing themselves in the glory of Hollywood Lips.
As they continue their journey to cosmetic stardom, the brand masters the art of pop-up promotional spaces to inspire and delight. Just like Hollywood, this pop-up was the place to be. Taking over Selfridges London for just a week, it stole the limelight (and the hearts of Tilbury fans) with its ultra-glam aesthetic.
RELATED SUB-SERVICES
Retail Identity
Shaping in-store experience.
Bringing brands to life. Turning ideas into award-winning environments with creative innovation and commercial know-how.
Experiential Retail
Memorable brand moments.
Turning a transaction into an interaction, an experience, delivers a more rewarding and memorable in-store connection.
Sustainable Retail Design
Making mindful choices.
Working toward a more circular and less wasteful way of designing and thinking about retail environments and practices.
Store Design
Award-winning environments.
With over 20 years of experience, we bring innovation, commerciality, and insight to craft retail designs that perform.
Pop Up Shops
Leveraging FOMO.
Pop-ups offer opportunities for experimentation and can be really effective in making a brand statement with impact to grab attention and create online impressions.
Activations & Retail Product Launches
More than just promotion.
With a singular focus and strong central message, activations and events are designed to entertain, to engage, and to leave a lasting impression.
Shop In Shops
Standing out in store.
We design shop-in-shop concepts that, any scale in store, provide brand recognition and presence with consistency, quality, and identifiability.
Visualisation
Bringing ideas to life.
Our design studio can offer a wide variety of visualisation services, from an initial hand-rendered exploration, right through to an immersive VR walkthrough.
Digital Integration
Seamless brand activity.
Brining online identity and experiential direction into physical retail environments. Meeting the expectations of digitally native customers with seamless and easy to navigate multi-channel experiences.
Branded Spaces
Ensuring brand visibility.
We’re experts in ensuring visibility and credibility at any scale of execution; delivering brand-owned visual and experiential activity that remains representative of the wider brand world in busy multi-brand environments.
