Shop In Shops
In visually dense multi-brand environments, it’s essential to create branded areas that not only capture attention but clearly communicate a brand’s personality.
SHOP IN SHOP DESIGN
Standing out amongst the crowd.
We understand that at any scale in store, from a single piece of bespoke furniture to an immersive shop-in-shop experience, each touchpoint must be carefully developed to optimise visibility within the space. Acting as a brand guardian and partner throughout the design process and onward to rollout, ensuring consistency, quality, and a strong, unified presence across all appearances; we ensure your brand stands out, regardless of footprint or location.
We have a great ability to design a shop-in-shop (also known as branded spaces) that is the embodiment of your brand! We understand there is more to a brand than its logo and that it’s your unique story that will be the ultimate tool for attracting customers to your brand. From JD and Selfridges to John Lewis and Flannels, we consistently deliver best-in-class shop-in-shops in renowned multi-brand retailers for UK and global names. Whether it is a one-off shop-in-shop execution or a roll-out, we act as brand guardians to ensure consistency in the delivery of your brand’s concept.
THERABODY SHOP IN SHOP
JOHN LEWIS OXFORD STREET
We implemented a trio of shop-in-shops at select John Lewis locations to showcase Therabody’s growing product suite of world-leading wellness solutions! Each shop-in-shop was designed in a way that would allow for the inclusion of product demos supported by strong educational tools; the utilisation of Therabody’s existing material palette; and the integration of tablets to display digital product catalogues, alongside other digital innovations. We considered the pathways of shoppers and their main lines of sight to optimise brand visibility and ensure that Therabody’s hero products are sitting pride of place. We also ensured that the shop-in-shops inherited sufficient walkway space between fixtures to make for an enjoyable shopping experience, creating an open and uncluttered visual presentation that embodies discovery, community, and wellness!
ICONIC LONDON SHOP IN SHOP
FLANNELS
Working closely with the retail team at Fraser Group, d4r were invited to design and produce ICONIC’s first-ever permanent beauty retail concession, globally, and implement it into the brand-new Flannels flagship store at Fosse Park – one of Britain’s biggest out-of-town shopping destinations. The new standalone retail unit follows the successful launch of Flannels’ very first beauty hall in July at Meadowhall, Sheffield, where d4r also designed and produced a gondola based VM unit for ICONIC. An air of lightness and minimalism achieved via the use of luxury materials and a premium finish was the essence of the brief – and we think we nailed it! As the first beauty brand that visitors of the new Flannels flagship see when they enter the store, ICONIC London captures the zeitgeist of luxury that oozes from every corner of this new high-end brand emporium.
THE NORTH FACE
JD SPORTS
We prototyped a flexible shop-in-shop solution which was piloted in two JD stores (Paris and Berlin), later to be rolled out by D4R in both new and some existing stores following a successful tender process with VF Corporation. A projecting timber wall bay header adorned with an illuminated The North Face logo and strapline draws customers’ attention, whilst the LED-lit timber shelves and black framed display case breaks up the space and draws focus to the brand’s hero products. Sitting forward from the back wall, which exhibits a strong half-dome mountain scape, are lightbox blocks displaying TNF branding and lifestyle graphics. The use of strong brand callouts to highlight The North Face’s range extends to a modular midfloor storyteller made up of transparent graphic panels and featured-product display.
RELATED SUB-SERVICES
Retail Identity
Shaping in-store experience.
Bringing brands to life. Turning ideas into award-winning environments with creative innovation and commercial know-how.
Experiential Retail
Memorable brand moments.
Turning a transaction into an interaction, an experience, delivers a more rewarding and memorable in-store connection.
Sustainable Retail Design
Making mindful choices.
Working toward a more circular and less wasteful way of designing and thinking about retail environments and practices.
Store Design
Award-winning environments.
With over 20 years of experience, we bring innovation, commerciality, and insight to craft retail designs that perform.
Pop Up Shops
Leveraging FOMO.
Pop-ups offer opportunities for experimentation and can be really effective in making a brand statement with impact to grab attention and create online impressions.
Activations & Retail Product Launches
More than just promotion.
With a singular focus and strong central message, activations and events are designed to entertain, to engage, and to leave a lasting impression.
Window Display Design
Sparking curiosity.
Great window concept design allows your brand to deliver a strong, singular message with real visual impact; to drive footfall, increase impressions, and delight customers.
Visualisation
Bringing ideas to life.
Our design studio can offer a wide variety of visualisation services, from an initial hand-rendered exploration, right through to an immersive VR walkthrough.
Digital Integration
Seamless brand activity.
Brining online identity and experiential direction into physical retail environments. Meeting the expectations of digitally native customers with seamless and easy to navigate multi-channel experiences.
Branded Spaces
Ensuring brand visibility.
We’re experts in ensuring visibility and credibility at any scale of execution; delivering brand-owned visual and experiential activity that remains representative of the wider brand world in busy multi-brand environments.
