Retail Identity
Your Brand Home.
RETAIL BRAND IDENTITY
Great store design isn’t just about looking good.
– it’s about bringing your brand to life in a way that’s bold, memorable, and totally you. Whether launching a flagship, refreshing an existing space, or rolling out a new format, we bring innovation, creativity, and commercial awareness to the process, turning your ideas into award-winning environments. Every step of the design journey is expertly managed to ensure your brand, creative vision, and architectural integrity stay perfectly aligned.
By combining our background of exceptional interior design with emerging and immersive technology, we create stores invite interaction, build loyalty, and leave a lasting impression- delivering design that performs.
We take the time to understand your brand and target audience, sharing with you our expanse of experience and commercial know-how. We’re adept at curating formidable yet flexible retail identities, functioning for retail and beyond, from compelling names and logo creation to revolutionising existing brands. We will provide you with a clear Brand Guideline document, enabling you and your team to frictionlessly action exemplary new brand colours, typefaces, fonts, image directions, and more.
WILD SCIENCE LAB
SCIENCE MEETS BIOPHILIA AT RETAIL
Our collaboration with Wild Science Lab saw the launch of a botanical shop-in-shop in the newly built Printemps department store in Doha, Qatar. Prior to this project, Wild Science Lab was an online-only brand, making this their debut into the world of physical retail. Our branding process ensured a full understanding of the brand, its products, and target audience, allowing us to translate the brand in an impactful, educational, and memorable way within a busy multi-branded environment. We crafted a brand palette of premium finishes, ownable biophilic textures, and enlightening brand and ingredient explainers, while maximising the brand’s prized motifs on midfloor units.
PURESOUL
CREATING A BRAND-HOME FOR K-BEAUTY IN THE UK
K-Beauty retailer, PURESEOUL, challenged D4R to create an accessible space for skincare enthusiasts and makeup junkies to fall in love with Korean cosmetics. Kickstarting the project we read, researched and explored every aspect of the scope and potential to fully understand the brand and vendor objectives, the customer and the specific and current market sector. Through rounds of strategy and creative, we culminated our works with a retail identity that was both playful and functional, communicating the brand’s Korean steer through colours, form, texture, typography, and a bespoke suite of hand drawn illustrations.
TEMPUR
THE FUTURE OF SLEEP RETAIL
We worked with TEMPUR to create a comprehensive set of guidelines, confirming a consistent retail experience across the brand’s global estate. The experience hinged on our adaptation of TEMPUR’s brand world, ensuring the sleep-leader’s execution is on-brand, every time across all retail scenarios. Deliverables include an ownable suite of fixtures, a bespoke texture palette and a considered set of brand and navigation graphics to suit a spectrum of markets; culminating in our 150-page global guideline document.
RELATED SUB-SERVICES
Experiential Retail
Memorable brand moments.
Turning a transaction into an interaction, an experience, delivers a more rewarding and memorable in-store connection.
Sustainable Retail Design
Making mindful choices.
Working toward a more circular and less wasteful way of designing and thinking about retail environments and practices.
Store Design
Award-winning environments.
With over 20 years of experience, we bring innovation, commerciality, and insight to craft retail designs that perform.
Pop Up Shops
Leveraging FOMO.
Pop-ups offer opportunities for experimentation and can be really effective in making a brand statement with impact to grab attention and create online impressions.
Activations & Retail Product Launches
More than just promotion.
With a singular focus and strong central message, activations and events are designed to entertain, to engage, and to leave a lasting impression.
Shop In Shops
Standing out in store.
We design shop-in-shop concepts that, any scale in store, provide brand recognition and presence with consistency, quality, and identifiability.
Window Display Design
Sparking curiosity.
Great window concept design allows your brand to deliver a strong, singular message with real visual impact; to drive footfall, increase impressions, and delight customers.
Visualisation
Bringing ideas to life.
Our design studio can offer a wide variety of visualisation services, from an initial hand-rendered exploration, right through to an immersive VR walkthrough.
Digital Integration
Seamless brand activity.
Brining online identity and experiential direction into physical retail environments. Meeting the expectations of digitally native customers with seamless and easy to navigate multi-channel experiences.
Branded Spaces
Ensuring brand visibility.
We’re experts in ensuring visibility and credibility at any scale of execution; delivering brand-owned visual and experiential activity that remains representative of the wider brand world in busy multi-brand environments.
