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April 28th, 2025

Jasmin Sparke

"The constant pressure to consume has led to a phenomenon known as ‘consumer burnout’, where people feel exhausted and overwhelmed by the relentless pursuit of material goods." - Psychology Today

In our latest report, we unpack key trend predictions for 2025, offering exclusive creative insights into the societal shifts driving design today. From behavioural changes to aesthetic movements, our in-depth toolkits break down how these trends will shape the retail and brand landscape in the year ahead.

While the full report is available on request, this blog offers a sneak peek into some of the key themes we explore, giving you a taste of the ideas inspiring our creative thinking at D4R.

Is Your Childhood a Trend?

A growing number of consumers, especially Gen Z and Gen A, are looking for simplicity as digital fatigue sets in. Overwhelmed by fast-paced trends, endless content, and screen-heavy lifestyles, they are seeking solace and connection in “new-stalgia” and nostalgic aesthetics.

As many younger customers haven’t experienced the past, the intention isn’t strict reproduction but thoughtful reinterpretation. It’s about envisioning it as a calmer, more thoughtful alternative to the always-connected digital world. Consider low-fidelity images, real-world experiences, and a return to tangible items that break through the clutter, such as the reintroduction of Nokia’s famous 3210 “dumbphone.”

Dopamine Come Down

Consumers are moving away from overstimulation and towards a more subdued, deliberate style after years of algorithm-driven sameness and hyper-saturated imagery. This new era of minimalism is about quality, clarity, and deciding what really matters, not about starkness or perfection. This translates into minimalist areas and designs that put peace above chaos in retail settings. This is a true dopamine response, not just a fleeting sensation.

Mushroom is the New Leather

Sustainability is becoming not only trendy but also a marker of thoughtful innovation. Bio-fabricated materials are becoming more and more popular, changing everything from fashion to store interiors as Gen Z and Gen Alpha grow more environmentally sensitive. Consider textiles derived from algae, leather from mushrooms, and even packaging manufactured from seaweed. Despite being eco-friendly, these innovations are also beautiful, adding fresh hues and textures that improve the in-store experience. The insight report will examine the implications for forward-thinking design of these materials’ and their entry into mainstream retail.

Human Ingenuity vs. AI

AI is shaking up the creative world and supplying us with groundbreaking tools while raising real ethical questions. From hyper-personalised retail to generative design, the line between innovation and imitation is becoming increasingly blurred. But while AI can streamline processes and spark ideas, it’s human creativity that gives work meaning, emotion, and authenticity. We’ll explore how brands can harness AI without losing the human touch, and why the future of design depends on mastering this balance.

Want to know what’s driving the next wave of consumer behaviour and how your brand can stay ahead?

Request our 2025 Trend Predictions insight report to unlock exclusive forecasts, visual inspiration, and actionable toolkits crafted by the creatives at D4R.

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