September 26th, 2023

D4R bring home not just one award, but three!


Located at the Proud Embankment in London, the Creative Retail Awards hosted a jam packed event with fantastic entertainment, nibbles and, of course, the awards.

A huge congratulations to the Haibike, adidas and Therabody teams, we are very proud to have been involved in these award-winning projects and look forward to working with these visionary brands in the future.

Let’s take a look at them again…

Haibike | Winner of the Store-In-Store/Concession Award

High-Impact branded space, building front-of-mind awareness.

As innovators of eMTBs, Haibike challenged Design4Retail to create an immersive retail destination for expert riders by executing a high-impact branded space on the mezzanine floor inside RaceCo Cycles’ premium cycle store in the West Midlands.

Read more here!

[Photography: Michal Podrucki]

adidas | Winner of the “Highly Commended” award in the POP/POS concept category

A marketing activation to support the launch of the new and exclusive 4DFWD campaign

Having previously undertaken several successful seasonal and product launch marketing campaigns in Sports Direct, adidas appointed D4R to support the delivery and execution of a formidable marketing activation introducing a new generation of its high-performance, 4DFWD running shoes!

Read more here!

[Photography: Michal Podrucki]

Therabody | Winner of the “Highly Commended” award in the Store-In-Store/Concession category

A shop-in-shop that embodies discovery, community and wellness

We implemented a trio of shop-in-shops at select John Lewis locations – Bluewater, Cheadle and Oxford Street – to showcase Therabody’s growing product suite of world-leading wellness solutions!

Read more here!

Thanks for having us, CRA, hopefully see you next year…?