VUSE Kiosks’ Launch! _
We have been busy installing kiosks for VUSE in key shopping destinations across the UK including in Centre:MK, The Derbion, The Chimes in Uxbridge, and West Quay in Southampton, to name a few.
Bringing the VUSE brand to shopping centres up and down the country, these impactful kiosks reveal an updated creative concept complementing the brand’s versatile aesthetic. Our creative contribution saw the implementation of a harmonious material palette of oak veneer, powder coated steel and concrete effect cladding, along with a selection of functional, decorative, and POS elements – from digital touchscreens and frosted glass with subscription branding, to an angled showcase and a large magnetic take-over graphic!
Moreover, the kiosks have been developed with modularity in mind so that they can be deployed, moved around, and packed up quickly and easily, removing any barriers to their reuse in further shopping locations.
The measure of the kiosks’ success will be based on the volume of sign-ups that VUSE achieve to their subscription model, and we will be working closely with the brand as they apply these learnings to their longer-term strategy which includes exploring several different retail formats, such as permanent stores and pop-ups, in various locations.
The VUSE kiosks touched every department at D4R, from our creative studio to our assembly and installation team, serving as yet another great example of how our turnkey offer is helping brands to deliver first-class retail activations.