D4R supports Barnardo’s with the launch of their biggest retail brand campaign to date!
We were invited by children’s charity, Barnardo’s, to help create a campaign toolkit for their summer campaign.
“Fashion For All is here and sets out to demonstrate that no matter what your age, style, size or budget – there is something amazing to be found for everyone in your local Barnardo’s store this Summer!” – Charlie Enright, Head of Retail Marketing
We put forward a handful of creative concepts championing diversity and inclusivity deriving from a deep dive into the marketplace landscape, consumer profiles, and core campaign drivers to guide our creative avenues which incorporated mood directions, colour palettes, taglines, and more.
