Window Displays

Veenali Shah-Patel 28 August 2024

Brand Activations Retail Fit Out Store Design

The art of capturing consumer attention in a digital-driven era

"To create something exceptional, your mindset must be relentlessly focused on the smallest detail" Giorgio Armani

In an era dominated by online shopping, the allure of a captivating Window Display has become more important than ever, transforming into a powerful tool for drawing people to the high street by sparking curiosity and creating an irresistible first impression.

By leveraging shopper insights to grasp your customers’ shopping goals, we’ve created bespoke solutions that embody the unique spirit of a brand, directing a consumer’s attention to key products and promotions to enhance their shopping experience.

Captivating Customers

MAC x SELFRIDGES

Tasked with creating a premium, dramatic design, reflecting the status of M·A·Cximal silky matte lipstick, D4R captured the essence of M·A·C using their global vanity table concept, including elements of their iconic red hue to stand out in the Selfridges Oxford Street window display.

Featuring matte red scaffold bars to match the celebrated Ruby Woo shade, the window display included digital screens to showcase the 40 shades available, along with an illuminated top surface vanity table to platform the pigment-rich hues – from iconic to new. A circular screen with halo LED illumination to the rear, created a Hollywood glam feel, enhancing the dramatic design even further.

A launch day Pop-Up brought the store windows to life as live models turned heads, engaging with passing shoppers right through the display. The interactive scene heightened the visual excitement, transforming the window into a bold spectacle that couldn’t be ignored.

Adidas x SDI

From the entrance launch zones and club plinth to the window display and feature wall, we created a concept that could be applied to the existing Sports Direct retail systems and other appointed temporary-use areas at Manchester Arndale Shopping Centre. ‘Banner Glory’, a concept centred around layering grandiose banners, serves as the main feature of the displays and creates movement within the space. These have been enhanced by hidden airflow fans to create further impact.

The ripples and undulations of the oversized banners add a gentle but eye-catching element to the textural aesthetic, while speaking to the club’s glory and victories. The movement of the banners is reminiscent of the electric atmosphere within the MUFC stands, generated by adoring fans and their supportive banners. The dynamic product awareness and striking visual disruption sparked a deeper connection with the kit launch, driving a significant and measurable surge in sales compared to the previous year. The impact was clear, leaving no doubt about the power of this campaign.

Inspiring Window Displays we love

Window displays in Knightsbridge are renowned for their innovative and visually captivating designs, attracting both local shoppers and international visitors. During a recent Retail Safari in London, our Creative Team captured some of their favourite window displays they discovered along the way….

Miss Dior – Harrods

Offering a glimpse into Dior’s newest collection, the Lady Dior bag is showcased in vivid shades of red and green, complemented by a stunning rainbow of coordinating hues. Noting the eye catching almost punk rebel look against the norm, we adored this display for its artistic creativity and intricate arrangements, enticing us with fresh and appealing product presentations right at the storefront.

Giorgio Armani

Amid the bustling streets of London, the Giorgio Armani boutique stands out with its sophisticated charm. Its eye-catching shopfront features whimsical origami-style animals crafted from fabric, injecting a playful touch into the display. The spectrum of neutral colours used in the window not only draws attention but also elegantly complements the showcased products, perfectly balancing intrigue and refinement.

Cassandra Goad

Drawing us into the brand’s narrative and creating a memorable experience, this captivating window display uses a simple yet impactful storytelling approach. We like the way they’ve created a visually harmonious and engaging composition, featuring natural materials and lavender to convey the brand’s soft, ethical essence, while the handmade elements add an authentic, natural touch.