Therabody Harrods
A momentous occasion for a global brand
D4R partnered with pioneering tech wellness brand Therabody to launch a premium shop-in-shop within the prestigious Harrods. The space was designed to prioritise customer journey, encourage exploration, and deliver an educational experience that brings the brand’s innovation to life.
Idea
Following the successful rollout of Therabody’s shop-in-shops in John Lewis, the brand entrusted us to deliver a premium retail execution that upheld the highest standards. The goal was to align seamlessly with their global design language while introducing interactive touchpoints to deepen customer engagement. The brief called for a fully immersive space one that showcased Therabody’s complete product ecosystem and invited visitors to explore, experience, and connect with the brand on a deeper level.
Insight
A key design focus for the shop-in-shop was to create clearly defined zones that created clear separation of each product category. Working within the constraints of the existing architectural footprint—and in close collaboration with Therabody—the final layout featured two dedicated product areas, seamlessly connected by a central experiential zone. Products were curated into three distinct spaces: Wellness, Performance, and Beauty, encompassing solutions for pain management, performance enhancement, sleep, and stress relief.
The design language reflects Therabody’s established retail identity, ensuring brand consistency and instant recognition for returning customers. A carefully considered materials and colour palette not only celebrate the products but also offers durability to support high levels of interaction—while pushing the boundaries of what a wellness environment can feel like.
To elevate the visual impact, the space incorporates graphic, digital, and lighting elements—including a prominent illuminated Therabody sign that acts as a focal point and enhances brand visibility. Digital touchpoints are integrated throughout the space via large screens, iPads for self-guided exploration, and lifestyle-driven content that adds emotional depth and dimension to the customer experience.
Beyond aesthetics, the shop-in-shop is grounded in education and discovery. The space invites customers to explore the full Therabody range at their own pace, with the option to engage one-on-one with in-store wellness specialists for personalised guidance. The result is an immersive, informative environment that empowers customers to better understand and embrace their wellness journey.
Realisation
With the customer journey at the heart of the design, we created a bespoke shop-in-shop that is both intuitive and easy to navigate. A cohesive visual narrative flows seamlessly throughout the space, leaving a lasting impression on both Therabody and Harrods customers.
Therabody 1.0
What entrusted Therabody to work with us for a second time was the successful delivery of the our first project together, a shop-in-shop trio that we implemented in select John Lewis locations across the country.
Read more about how we showcased Therabody’s growing product suite of world-leading wellness solutions.
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