Perricone MD
We partnered with Perricone MD to elevate their in-store experience, transforming every touchpoint into a premium brand moment—where science meets luxury.
Perricone MD
Designing a retail experience as intelligent and refined as the skincare it showcases
Idea
At Design4Retail, we partnered with skincare innovators Perricone MD to elevate their in‑store experience and showcase them as the go‑to authority in medically backed skincare. Our mission? To transform every retail interaction into a moment of brand connection, where science meets luxury.
Insight
Our journey began with thoughtful strategy and immersive research. We mapped out the ideal customer journey, identifying key behaviour triggers and friction points to ensure every interaction builds trust, authority, and desire.
From clear category hierarchies to step‑by‑step product regimes, we shaped an experience that feels intuitive, helpful, and deeply engaging.
Conceptualisation
Knowing Perricone MD’s rich history in scientific skincare, we leaned into that legacy, embracing their signature deep brown palette to create an atmosphere of premium credibility. To bring that palette to life, we explored tactile materials like frosted acrylic and evocations of marble, which contrasted beautifully with the dark tones of the brand’s packaging.
Lighting played a starring role too: halo illuminations embedded within the display cast a soft, inviting glows, drawing attention to products and reinforcing brand vernacular.
retail guideline
Starting with a modular toolkit, we tailored the concept for a diverse set of retail environments, from standalone counters to integrated department store displays. Each layout retains a consistent design language yet adapts to location-specific needs.
Whether it’s conveying category-led messaging or guiding customers through a skincare regime, we ensured every piece fitted seamlessly into a cohesive retail ecosystem, delivering an easy to discern shopping experience.
Related Work
