PanzerGlass
A dynamic, scalable retail design toolkit that empowers PanzerGlass® to create consistent and engaging in-store experiences.
Panzerglass pos suite and toolkit
Modular & flexible with the future in mind.
Design4Retail worked with Panzerglass to revolutionise the in-store Presentation of PanzerGlass® products, transitioning from traditional hook displays to engaging, interactive showcasing experiences.
To deliver this we approached the store experience from the perspective of the customer and designed a series of innovative, interactive display modules
that highlight the durability, technology, and quality of PanzerGlass® products whilst streamlining the path to purchase.
The revised concept ensures displays are adaptable to various retail spaces and can be customised to feature different products.
research and insight
We explored the marketplace landscape to immerse ourselves in the consumer lifestyles and shopper pathways we would need to support. We aimed to understand the customer need and to put this in context with the brand’s aspirations for more sustainable and satisfying shopping- less confusion, less waste, and less packaging.
communication and customer experience strategy
Through this process, we identified the core drivers that guided the creative that would position PanzerGlass® as a sector leader who are innovative in their merchandising strategy and customer experience offer.
concept development
It was vital that the store had a recognisable brand DNA while providing necessary relevant local and product variations. A suite of interchangeable tools and parts was devised to allow for endless permutations of merchandising options across product ranges and store typologies.
Technical development
Our technical development team supported through the entire design process to ensure our creative offer was suitable for the purpose, feasible within budget, and able to be implemented into manufacturing quickly.
in-house Production
/
Table
Wallbay
Tablet table
The new brand merchandising strategy and concept was launched at IFA in 2024 and represented an evolution of the brand that emphasised
the connection between the consumer, product, and a more sustainable way of shopping.
Let’s carry on the conversation…
