Dreamhouzz
Creating a shoppable reality
Establishing themselves as the indispensable platform for interior design, Houzz decided to venture into physical retail; choosing to transform a derelict warehouse into an immersive, shoppable pop-up.
Idea
Following their very successful interiors pop-up at the start of the year (Houzz of 2018), Houzz were looking to replicate this first-hand connection with their customers with another immersive event to showcase their product and expertise; this time more focused around retail, driving on-site sales of the vast product range.
Insight
With this project blurring the lines between home interiors, immersive environments and shoppable moments, we began to curate a strategy which would harmonise all three elements into a week-long event. Apartment-retail blended with assistive
echnology trends and finished with jewel-like interior spaces, the combination celebrating the juxtaposition of luxe interior design against the backdrop of industrial settings.
Realisation
Thwarting the traditions of retail design, Houzz’ enviable, yet shoppable, room sets created a platform for interior design magic; ultimately driving sales and promoting those much needed real-time connections.
Testimonial
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