Castore x Oracle Red Bull Racing
Castore team up with F1’s Red Bull Racing!
As official sponsors of Oracle Red Bull Racing, Castore teamed up with the F1 team to host a pop-up event between 24th and 28th March to support the launch of the premium performance sportswear brand’s new collection. Featuring the official Red Bull Racing’s RB19 F1 car, this highly anticipated Cheshire Oaks-based pop-up event attracted F1 fans from all over as they sought to get a photo with the car!
Idea
We were briefed by Castore to design and install a stand-out, premium pop-up event centred around the Red Bull Racing F1 car (RB19) that would attract customers to the space, highlight the Castore x Red Bull Racing partnership, and drive traffic into Castore’s nearby store.
Insight
We executed a simple but effective concept that championed the partnership between the brands via strong branding and graphic elements,
attracting Castore and Red Bull Racing fans, alike, into the 4m x 8m sheltered space.
Realisation
In a turnaround of just 2-3 weeks, we made a big impact in a small space by carefully considering its layout with regard to walkways and ‘white space’ for intuitive navigation and engagement among Cheshire Oak Outlet shoppers. Feedback from the brand has been really positive. Alongside the pop-up event gaining a lot of attention with a deluge of F1 fans hoping to get a photo of themselves with the car, we hear that Castore’s instore sales were favourable, too!
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