Cadbury
Creating a sense of theatre
British born chocolate brand Cadbury are no stranger to delighting fans with their product range, particularly their chocolate-filled experience Cadbury World.
Idea
The experience at Cadbury World is unrivalled in the eyes of chocoholics and the store at the end of the journey is often bustling with excited fans purchasing their last fix of chocolate before they head home. This level of chocolate-induced excitement became the core of our concept for the retail store design, enhancing the way consumers purchase chocolate as pat of an experience.
Insight
Different to usually food and beverage purchases, the Cadbury store needed to evoke an emotive response from consumers who had travelled to be part of the brand experience. Walls clad with chocolate squares and swirls of white, indicative of the milk present in all bars of Cadbury, create a
sense of literally being within the world of Cadburys chocolate. Strategically placed chuckle bean characters add depth to this brand storytelling, engaging with consumers of all ages visiting the store.
Realisation
Interactive points, clever zoning and a sense of theatre create an experiential shopping journey. Cadbury’s fans can find themselves mesmerised by the swirl of purple overseeing the store and the decadence of the chocolate block unitary.
Our Opinion
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