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We have a great ability to design a shop-in-shop (also known as branded spaces) that is the embodiment of your brand! We understand there is more to a brand than its logo and that it’s your unique story that will be the ultimate tool for attracting customers to your brand. From JD and Selfridges to John Lewis and Flannels, we consistently deliver best-in-class shop-in-shops in renowned multi-brand retailers for UK and global names. Whether it is a one-off shop-in-shop execution or a roll-out, we act as brand guardians to ensure consistency in the delivery of your brand’s concept.

Therabody Shop-In-Shop, John Lewis Oxford Street

We implemented a trio of shop-in-shops at select John Lewis locations to showcase Therabody’s growing product suite of world-leading wellness solutions! Each shop-in-shop was designed in a way that would allow for the inclusion of product demos supported by strong educational tools; the utilisation of Therabody’s existing material palette; and the integration of tablets to display digital product catalogues, alongside other digital innovations. We considered the pathways of shoppers and their main lines of sight to optimise brand visibility and ensure that Therabody’s hero products are sitting pride of place. We also ensured that the shop-in-shops inherited sufficient walkway space between fixtures to make for an enjoyable shopping experience, creating an open and uncluttered visual presentation that embodies discovery, community, and wellness!

ICONIC London Shop-In-Shop, Flannels

Working closely with the retail team at Fraser Group, d4r were invited to design and produce ICONIC’s first-ever permanent beauty retail concession, globally, and implement it into the brand-new Flannels flagship store at Fosse Park – one of Britain’s biggest out-of-town shopping destinations. The new standalone retail unit follows the successful launch of Flannels’ very first beauty hall in July at Meadowhall, Sheffield, where d4r also designed and produced a gondola based VM unit for ICONIC. An air of lightness and minimalism achieved via the use of luxury materials and a premium finish was the essence of the brief - and we think we nailed it! As the first beauty brand that visitors of the new Flannels flagship see when they enter the store, ICONIC London captures the zeitgeist of luxury that oozes from every corner of this new high-end brand emporium.

The North Face, JD Sports

We prototyped a flexible shop-in-shop solution which was piloted in two JD stores (Paris and Berlin), later to be rolled out by D4R in both new and some existing stores following a successful tender process with VF Corporation. A projecting timber wall bay header adorned with an illuminated TNF logo and strapline draws customers' attention, whilst the LED-lit timber shelves and black framed display case breaks up the space and draws focus to the brand’s hero products. Sitting forward from the back wall, which exhibits a strong half-dome mountain scape, are lightbox blocks displaying TNF branding and lifestyle graphics. The use of strong brand callouts to highlight The North Face’s range extends to a modular midfloor storyteller made up of transparent graphic panels and featured-product display.