Brand Strategy
Positioning, Personality, and Narrative.
RETAIL BRANDING STRATEGY
Distinctive personalities, clear purpose.
Whether launching a new brand or evolving an established retailer’s identity, our brand creation service shapes distinctive and effective personalities with a clear purpose and point of view. Each project begins with a deep dive into what makes your brand unique- defining a tone of voice and crafting a visual identity that forges stronger connections with consumers.
The process is refreshingly collaborative, blending strategy with creativity to deliver impactful results. Services include brand positioning and strategy, naming, logo and identity creation, retail communications design, navigation and wayfinding, printed collateral, and marketing campaign content. Brand guidelines can also be developed and implemented to ensure consistent expression of the brand vision and values across all touchpoints.
RELATED SUB-SERVICES
Research
Providing context.
Our creative curiosity uncovers trends, behaviours, and data that inform bold retail strategies and award-winning store concepts.
Trends & Insight
Interpreting and evaluating.
Our insight team identifies emerging trends that keep our creative thinking at the forefront of the industry.
Customer Experience Strategy
Crafting an experience.
Strategy is the foundation of clear and effective storytelling, driving and directing the creative process to deliver more successful activity.
