Branded Spaces
Our retail team understands branded spaces.
BRANDED SPACE DESIGN
Accentuate your brand through considered design.
We know branded spaces (also known as shop-in-shops)! Whether it is a new product launch or brand marketing campaign in a multi-brand retailer, or a wall bay and FSU configuration reserved exclusively for your brand’s retail offering, we know how to accentuate your brand through considered design.
Our retail team thoroughly reviews the features and layout to optimise each space for maximum standout among a sea of brands!
HAIBIKE, RACE CO CYCLES
As innovators of eMTBs, Haibike challenged Design4Retail to create an immersive retail destination for expert riders by executing a high-impact branded space on the mezzanine floor inside RaceCo Cycles’ premium cycle store in the West Midlands. It was vital that we created a space that was reflective of Haibike’s ethos and high-end product range by delivering a superior brand experience that would increase purchase desirability and preference. Following initial discussions with the brand, which included presenting a handful of mood boards and a menu of creative directions to understand the client’s preferences, “Industrial luxe” became our overarching design focus. Since many Haibike customers undertake research online before viewing the products IRL, we saw it important to activate the space using technology to help customers seamlessly navigate this omnichannel shopping journey.
ADIDAS, SPORTS DIRECT
As we embarked on this exciting branded space project, the D4R team embraced its sustainable direction throughout the stages – from curating branding and digital content in the design studio, through to technically developing full engineering packs for accurate production, and managing the assembly collation and execution of all hardware articles within the Sports Direct re-fit programme. Alongside ensuring that sustainability was at the forefront of design, D4R were briefed by adidas to curate a strong visual presence via introducing bold touchpoints consisting of product callouts and digital interactive tools throughout adidas’ product categories. We ensured that adidas’ overarching values stood out via designs that both envelop and promote the brand’s powerful sustainability message.
SODASTREAM, LAKELAND WINDERMERE
SodaStream secured a semi-permanent space at the Lakeland store in Windermere – a busy homeware store rooted in the heart of the perceivably stunning Lake District in the North West of England. Design4Retail were tasked by SodaStream to transform the space into an impressionable setting that would provoke a long-lasting awareness of the brand and understanding of its unique product offering among shoppers of the Lakeland Flagship. Putting the products centre stage and embracing the opportunity to not only educate shoppers about the benefits of SodaStream but also to create an engaging shopper experience filled with moments of interaction and immersion, we went on to design and implement a concept space which would truly reinvigorate the brand. Want a branded space that stands out? Contact us for more information.
RELATED SUB-SERVICES
Retail Identity
Shaping in-store experience.
Bringing brands to life. Turning ideas into award-winning environments with creative innovation and commercial know-how.
Experiential Retail
Memorable brand moments.
Turning a transaction into an interaction, an experience, delivers a more rewarding and memorable in-store connection.
Sustainable Retail Design
Making mindful choices.
Working toward a more circular and less wasteful way of designing and thinking about retail environments and practices.
Store Design
Award-winning environments.
With over 20 years of experience, we bring innovation, commerciality, and insight to craft retail designs that perform.
Pop Up Shops
Leveraging FOMO.
Pop-ups offer opportunities for experimentation and can be really effective in making a brand statement with impact to grab attention and create online impressions.
Activations & Retail Product Launches
More than just promotion.
With a singular focus and strong central message, activations and events are designed to entertain, to engage, and to leave a lasting impression.
Shop In Shops
Standing out in store.
We design shop-in-shop concepts that, any scale in store, provide brand recognition and presence with consistency, quality, and identifiability.
Window Display Design
Sparking curiosity.
Great window concept design allows your brand to deliver a strong, singular message with real visual impact; to drive footfall, increase impressions, and delight customers.
Visualisation
Bringing ideas to life.
Our design studio can offer a wide variety of visualisation services, from an initial hand-rendered exploration, right through to an immersive VR walkthrough.
Digital Integration
Seamless brand activity.
Brining online identity and experiential direction into physical retail environments. Meeting the expectations of digitally native customers with seamless and easy to navigate multi-channel experiences.
