Product spotlight.
Put the product centre stage with a showcase that demands attention.
Activations & Retail Product Launches
Creating impressions and impact.
ACTIVATIONS & PRODUCT LAUNCHES
Effective brand activations are not just promotional.
Effective brand activations are not just promotional—they deliver value, entertain, and leave a lasting impression, turning passive consumers into active participants and brand advocates.
Whether you’re dropping a new product innovation, activating a new brand campaign or want to
create a compelling call-to-action, we design and deliver activations and experiences that feel fresh, immersive, and on-brand- built to create a splash and leave a lasting impression.
HOW WE CAN SUPPORT YOUR LAUNCH
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Immersive discovery.
Let customers touch, try, and connect with the product in unforgettable ways.
Agile launch.
Take the launch anywhere – fast, flexible, and flawless every time, in every single location.
Campaigns activated.
Taking the campaign and amplifying it and leveraging all opportunities available locally.
NEW BALANCE HOLIDAY, OXFORD STREET
We bring global brand stories to life with high-impact in-store activations that capture shoppers’ attention. From conceptual design to technical execution, we help brands navigate the complexities of retail environments to deliver seamless, immersive campaign experiences. Our long-standing partnership with New Balance is a prime example of this; we supported them by translating their premium brand identity into a series of sophisticated in-store moments, including bespoke holiday installs and global product launches that blended minimalist elegance with technical retail precision.
adidas, The football skill zone activation
We specialise in engineering immersive retail environments that gamify the consumer journey and drive product trial. A standout example is the ‘adidas Football Skill Zone’ at the Sports Direct Liverpool flagship, where we designed and delivered a high-performance industrial arena. By combining a raw, caged aesthetic with integrated digital leader board technology and authentic AstroTurf flooring, we created a high-energy space that recorded over 600 player interactions in its first three days.
RELATED SUB-SERVICES
Retail Identity
Shaping in-store experience.
Bringing brands to life. Turning ideas into award-winning environments with creative innovation and commercial know-how.
Experiential Retail
Memorable brand moments.
Turning a transaction into an interaction, an experience, delivers a more rewarding and memorable in-store connection.
Sustainable Retail Design
Making mindful choices.
Working toward a more circular and less wasteful way of designing and thinking about retail environments and practices.
Store Design
Award-winning environments.
With over 20 years of experience, we bring innovation, commerciality, and insight to craft retail designs that perform.
Pop Up Shops
Leveraging FOMO.
Pop-ups offer opportunities for experimentation and can be really effective in making a brand statement with impact to grab attention and create online impressions.
Shop In Shops
Standing out in store.
We design shop-in-shop concepts that, any scale in store, provide brand recognition and presence with consistency, quality, and identifiability.
Window Display Design
Sparking curiosity.
Great window concept design allows your brand to deliver a strong, singular message with real visual impact; to drive footfall, increase impressions, and delight customers.
Visualisation
Bringing ideas to life.
Our design studio can offer a wide variety of visualisation services, from an initial hand-rendered exploration, right through to an immersive VR walkthrough.
Digital Integration
Seamless brand activity.
Brining online identity and experiential direction into physical retail environments. Meeting the expectations of digitally native customers with seamless and easy to navigate multi-channel experiences.
Branded Spaces
Ensuring brand visibility.
We’re experts in ensuring visibility and credibility at any scale of execution; delivering brand-owned visual and experiential activity that remains representative of the wider brand world in busy multi-brand environments.
