Too Faced
Creating a universal concept
Well established in the US, California-based cosmetics brand Too Faced is much loved by those ‘in the know’, who queue online, alongside the brand’s international fans to buy Too Faced’s latest products.
Idea
The Too Faced customer is irreverent, playful, smart and above all else confident, she owns her own look and her own version of pretty. As they launched their retail strategy across the globe, our curated concept needed to reflect the many facets of the Too Faced personality, whilst showcasing the products in an unashamedly pink environment.
Insight
Against the cacophony of colour provided by the products and packaging, our soft pink palette with accents of gold and black complements the product intensity. From make-up stations with heart shaped mirrors and bespoke glitter stools embellished with TF branding, through to the French dressing table finished
with ornate gold handles, the concept is playfully decadent, a little bit feminine and extremely disruptive. It’s Parisian town house meets the exuberance of rococo, meets contemporary styling, meets California cool.
Realisation
Throughout the UK, Europe and Russia, our California-cool concept has reached fans across the globe, presenting a retail strategy much-loved by those Too Faced beauty hunters. Now, fans across the globe will be able to find Too Faced closer to home, as the brand chooses to launch a global retail concept.
Testimonial
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