The North Face x JD
Delivering our largest space within the JD estate
A mission to create an elevated and flexible global concept whilst staying true to the Brand’s DNA.
Idea
Building upon our existing relationship with both The North Face and JD, we were invited to support the brand on their newest venture with the sports retailer. Assigned with the task of implementing new brand guidelines, downplaying the wooden textural device and integrating digital elements, our team developed a scalable concept that could be applied across the JD estate.
Insight
On the back of a brand refresh, The North Face approached us with their latest guidelines which resulted in a new look for a range of their branded spaces. Offering an end-to-end service from Creative through to Technical Development, we invited the brand’s European team to our warehouse in South Leicestershire, England. During their visit, the client dropped by our JD Mock Shop for a live review of the prototypes, allowing them to ensure everything was in line with their creative vision.
With hope to elevate and promote the brand, bold branding was used throughout the concept. From personalised strapping that supported hanging fixtures to framing with illuminated lettering, the fixture homed in on leading storytelling, providing The North Face with a premium display at the heart of the JD store.
Scalable across a variety of store layouts, the overall concept embraced the use of digital integration and illumination to enhance the branded space. With the application of innovative technology such as the transparent LED screens, we were able to highlight key performance features of the hero products sat within the fixture, offering consumers a new approach to offline retail.
Disrupting the customer journey with sleek angled matte black headers that extended across the entire fixture, high-level branding dominated the space. These headers, along with the branded strapline, perfectly complemented the iconic shapes of the black and white mountainous scenery. Whilst incorporating the current artwork, we were able to champion a shortened version of the brand’s pre-existing DNA, creating a cohesive and visually striking experience for customers.
Realisation
Upon concluding this project, we have successfully delivered the largest space within the JD estate at their Number 1 global store, JD Stratford. Featuring a men’s 8-bay fixture, a junior 3-bay fixture and a variety of midfloor fixtures, we exceeded expectations by delivering a premium yet flexible concept.
The initial investment was to elevate the European JD concepts; however, the success of this project has led us to being appointed a global roll-out for the financial year 24/25.
Testimonial
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