Sunday Riley x Galleries Lafayette
Our latest collaboration with Sunday Riley saw the premium skincare brand launch into the new “Wellness” floor of Galeries Lafayette’s Paris flagship situated on Boulevard Haussmann with a disruptive branded space!
SUNDAY RILEY IN PARIS GALERIES LAFAYETTE
Our latest collaboration with Sunday Riley saw the premium skincare brand launch into the new “Wellness” floor of Galeries Lafayette’s Paris flagship situated on Boulevard Haussmann with a disruptive branded space!
Idea
Following the successful brand concept we curated for Sunday Riley’s H Beauty counter launch in Bristol, we were entrusted to take the vision across the Channel to the iconic Galeries Lafayette in Paris. This rollout included a branded back wall, cash desk, countertop unit, midfloor bay, and consultation station.
From evolving the creative concept and producing technical drawings to installing the shop-in-shop at its final destination, our mission was clear: to craft a premium retail space that could house the brand’s full product assortment and wellness kits, with extra room to hero standout collections and spotlight new product launches.
Insight
Anchored in Sunday Riley’s signature yellow pantone, we presented a creative direction inspired by the material and colour palette of the new brand concept. Black powder coated steel and yellow acrylic panels paired with a medley of lighting frames a minimalist product testing area, while a branded countertop step display sits alongside an iconic Sunday Riley product riser exhibiting a yellow ‘sunrise’ semi-circle for further product glorification. Arched coves and the application of black arched metalwork to the midfloor bay ensures continuation of the sunrise theme
throughout the shop-in-shop, and under-shelf illumination casts light on the product below to really show-off the brand’s skincare range. The circular midfloor consultation station provides an intimate experience for customers where products can be trialled, and consultations can take place. The addition of a built-in mirror, with sandblasted details; an inset hygiene caddy, complete with sink; and an adjustable stool, which allows for customers to choose their optimal seating height, creates a premium consultation experience befitting a premium brand.
Realisation
After refining the chosen creative direction, we delivered a shop-in-shop with an increased focus on an array of sleek black tones for a sophisticated aesthetic. Injections of yellow throughout the shop-in-shop highlight key touchpoints for easy category navigation and to create a considered customer journey embellished with graphic display opportunities for enhanced brand storytelling.
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