Shiseido
Update to Launching Shiseido’s #1 Serum — Harrods.
Design4Retail supports Shiseido with the delivery of a premium Harrods’ window display exuding strength, power, beauty and radiance to celebrate Ultimune; a product which embodies Shiseido skincare with its ability to “strengthen the skin’s natural powers of defense, enabling it to build its own beauty”.
Idea
We were tasked with creating a visually arresting, product-inspired window display at Harrods to captivate the beauty-savvy audience of London. The goal was to unveil a luxurious, high-impact installation that not only celebrated Ultimune’s exceptional skincare performance, but also reinforced its status as a pioneering force in the industry elevating the brand through storytelling, sensory detail, and premium design execution.
TECHNICAL
Using the design concept provided by Shiseido’s creative partner, we acted as the trusted technical and executional lead, bringing the vision to life with the precision and quality the brand demands. With our proven track record in delivering premium retail experiences, D4R was entrusted to develop and install a full kit of parts that translated the concept into a tangible, high-impact reality.
We engineered a multi-layered, multi-tonal window display designed to add depth, richness, and dimension enhancing visual storytelling while ensuring durability and finish at the highest level. Every detail was meticulously refined to reflect the elevated nature of Shiseido’s No. 1 serum, Ultimune. The result was a striking, luxury-led showcase that not only captured the essence of the product but gave it the standout presence it deserves at one of the world’s most prestigious retail destinations.
Realisation
Set against Harrods’ iconic grey marble façade, the vivid red-to-pink gradient of the display created a bold, eye-catching contrast that drew immediate attention to the launch. Designed to spotlight Ultimune, Shiseido’s best-selling serum, the installation not only delivered striking visual appeal, but also drove real commercial results.
Our execution brought the concept to life with illuminated asymmetrical panels and a glowing central factice, crowned with a life-like mirrored lid. This captivating centrepiece cast light out onto the street, pulling foot traffic toward the window and directly into the store.
The display played a key role in elevating visibility for Shiseido at Harrods, helping to drive a significant uplift in Ultimune sales during the campaign. It reinforced the product’s hero status and made a clear statement: Harrods proudly stocks this much-loved global bestseller.
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