Lacoste
Designing the Boutique
Lacoste reinvent their boutique store design within Westfield Stratford, creating a newly designed space for their loyal fans.
Idea
Instantly recognised by their collection of brightly coloured polos and famous crocodile logo, Lacoste have transformed their original sporting heritage into one of lifestyle fashion. Despite the renovated brand guidelines, the heritage of Lacoste is continuously called out with graphic communication highlighting their beginnings in tennis. Their latest store re-design in Stratford appeals to both the heritage of Lacoste and their dedication to contemporary designs.
Insight
Crucial to the brief for this store design was the idea for increased selling space, creating a larger area for consumer browsing of the vast product range; achieved by moving the fitting rooms to the rear of the store. Above the sleek product displays, a slatted wooden croc logo oversees the entire concept and draws sightlines
all the way back to the polo wall where the bright colours make an unmissable statement. At the entrance, the corian door bolsters the brand identity with a tennis ball design etched into the material and finished with the Lacoste croc.
Realisation
Testimonial
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