House of Adidas
Unifying the brand
Certainly not ones to shy away from making a buzz in physical retail, adidas are constantly evolving their retail identity; keeping own-store, pop-up and concessional spaces innovative.
Idea
With a vision to change the way in which athletic apparel is designed + purchased, adidas consistently strive to set new standards of retail experience, both online and offline. Their House of adidas space within Harrods is iconic for the brand, remarkable not only for its sizable location on the 5th floor of a prestigious department store, but its beautifully crafted retail design.
Insight
Wholly invested in the adidas, Harrods allocated the largest athletic apparel space to the brand as part of the 5th floor renovation. With this encouragement from the prestigious department store, our concept focused on this amplification of the adidas brand, even removing the ceiling and perimeter walls and re-instating them to ensure the maximum amount of space could be utilised. Within the enormous branded space, the consumer journey is a clearly at the core of the design concept. From adidas originals footwear through to women’s athleisure, and everything in-between, each area emits its own personality; sparking awareness and inviting interaction with each product.
Realisation
A clever mix of navigation, key product features and digital integration creates a powerful amplification of adidas within Harrods 5th floor. The increased space is just one example of the power they hold in sports retail, unifying a vast range of adidas products.
Testimonial
